Investment Summary

Prosus Invests In GoodHabitz

On June 15, 2021, Prosus invested in education company GoodHabitz from Parcom

Investment Highlights
  • This is Prosus’ 1st transaction in the Education sector.
  • This is Prosus’ 1st transaction in the Netherlands.

Investment Summary

Date 2021-06-15
Target GoodHabitz
Sector Education
Investor(s) Prosus
Sellers(s) Parcom
Deal Type Stake Purchase

Target

GoodHabitz

Eindhoven, Netherlands
GoodHabitz is an online corporate education provider. GoodHabitz's purpose has been to create the most enjoyable, high-quality, online training and development platform that employers can find anywhere, with courses that are entertaining, inspiring, and always available for a fixed, low price. GoodHabitz was founded in 2011 and is based in Eindhoven, Netherlands.

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Investor(S) 1

Investor

Prosus

Amsterdam, Netherlands

Category Company
Founded 1994
Sector Internet Software and Services
Employees21,048
Revenue 6.2B USD (2025)
DESCRIPTION

Prosus is a global consumer internet group and a technology investor that operates consumer internet businesses, particularly focused on online classifieds, payments and fintech, and food delivery in markets including India, Russia and Brazil. Its ventures arm pursues new growth opportunities with investments in edtech and health, among others. Prosus was founded in 1994 and is based in Amsterdam, Netherlands.


DEAL STATS #
Overall 2 of 4
Sector: Education M&A 1 of 1
Type: Stake Purchase M&A Deals 1 of 1
Country: Netherlands M&A 1 of 2
Year: 2021 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-02 Stack Overflow

New York, New York, United States

Stack Overflow empowers the world to develop technology faster through shared knowledge. Stack Overflow’s products include the market-leading SaaS knowledge sharing and collaboration platform, Stack Overflow for Teams, in addition to Stack Overflow Reach & Relevance, which is focused on advertising. Stack Overflow is headquartered in New York City.

Buy $1.8B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-08-01 PayU GPO

Amsterdam, Netherlands

PayU GPO is a financial services provider with more than 300 payment methods and PCI-certified platforms to process. The company also specializes in innovative consumer and small business products that improve access to credit and banking services in markets that are underserved by traditional financial services providers. PayU GPO is based in Amsterdam, Netherland.

Sell $610M

Seller(S) 1

SELLER

Parcom

Amsterdam, Netherlands

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1982
PE ASSETS 2.0B EUR
Size Large
Type Sector Agnostic
DESCRIPTION

Parcom Capital is a Dutch middle-market private equity group focused on opportunities in the Netherlands. The Firm targets companies with €50 to €500 million of revenue and €10 to €50 million of EBITDA. Sectors of interest include oil & gas, industrial, distribution, and manufacturing. Parcom Capital operates as a subsidiary of financial services firm ING and is based in Amsterdam.


DEAL STATS #
Overall 22 of 30
Sector: Education M&A 1 of 1
Type: Stake Purchase M&A Deals 3 of 4
Country: Netherlands M&A 17 of 25
Year: 2021 M&A 1 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-01 HEMA

Amsterdam, Netherlands

HEMA is an international retailer with a network of over 600 stores in the Netherlands, Belgium, Germany, Luxembourg and France, as well as a captive website. The company is the leading general merchandise retailer in the Netherlands, where it has operated for over 80 years. Customer-friendly and with a unique profile, HEMA offers its customers an extensive range of general merchandise across 14 product categories, including apparel, home, personal care and food products, all under the HEMA brand. HEMA is based in Amsterdam, Netherlands.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-25 Euroma

Zwolle, Netherlands

Euroma is a provider of spices and herbs. Euroma covers a large part of the value chain, ranging from sourcing, product development and innovation, sterilization and production process, and packaging, resulting in long-term and lucrative client relationships across Europe. Euroma was founded in 1899 and is based in Zwolle, Netherlands.

Sell -