M&A Deal Summary

ProSiebenSat.1 Media Acquires SBS Broadcasting S.A.

On July 1, 2007, ProSiebenSat.1 Media acquired media company SBS Broadcasting S.A. from European Capital, Permira and KKR for 3.3B EUR

Acquisition Highlights
  • This is ProSiebenSat.1 Media’s 1st transaction in the Media sector.
  • This is ProSiebenSat.1 Media’s largest (disclosed) transaction.
  • This is ProSiebenSat.1 Media’s 1st transaction in Luxembourg.

M&A Deal Summary
Date 2007-07-01
Target SBS Broadcasting S.A.
Sector Media
Buyer(s) ProSiebenSat.1 Media
Sellers(s) European Capital
Permira
KKR
Deal Type Add-on Acquisition
Deal Value 3.3B EUR

Target

SBS Broadcasting S.A.

Luxembourg, Luxembourg
SBS Broadcasting S.A. is a European television and radio broadcasting company with complimentary print operations. The Company derives revenue primarily through sales of advertising to multi-national, national, regional and local advertisers and sales of magazine subscriptions.

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Buyer(S) 1

Buyer

ProSiebenSat.1 Media

Unterfohring, Germany
Category Company
Founded 1984
Sector Media
Employees7,188
Revenue 3.9B EUR (2023)
DESCRIPTION

ProSiebenSat.1 Media is a media company that operates 27 TV channels in 10 countries. The Entertainment segment operates free TV stations, such as SAT.1, ProSieben, kabel eins, sixx, SAT.1 Gold, ProSieben MAXX, and kabel eins Doku, as well as distributes ProSiebenSat.1 HD stations. ProSiebenSat.1 Media was founded in 1984 and is based in Unterfohring, Germany.

DEAL STATS #
Overall 1 of 19
Sector (Media) 1 of 5
Type (Add-on Acquisition) 1 of 10
Country (Luxembourg) 1 of 1
Year (2007) 1 of 1
Size (of disclosed) 1 of 4
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-03-30 The Mob Film

London, United Kingdom

The Mob Film Co., Ltd. is a television production company produces and shoots television dramas, commercials, and feature films.

Buy -

Seller(S) 3

SELLER

European Capital

London, United Kingdom
Category Private Equity Firm
Founded 2005
PE ASSETS 1.2B EUR
Size Large
Type Sector Agnostic
DESCRIPTION

European Capital is the European investment affiliate of American Capital. European Capital looks to provide a variety of investment and financing solutions including unitranche debt, mezzanine capital, senior debt, and equity co-investment. Funds are typically used to support buyouts, recapitalizations, finance growth, and make acquisitions. European Capital is sector agnostic, however the Firm has a preference for investments in the consumer, technology, manufacturing, services, and distribution sectors. European Capital was formed in 2005 and is based in London.

DEAL STATS #
Overall 3 of 54
Sector (Media) 1 of 3
Type (Add-on Acquisition) 2 of 17
Country (Luxembourg) 1 of 2
Year (2007) 3 of 8
Size (of disclosed) 2 of 20
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-07-01 Tiama

Vourles, France

The group is TIAMA, through its principal subsidiaries MSC and SGCC, the world leader in in-line inspection in the glass manufacturing industry

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-07-19 SigmaKalon Group BV

Uithoorn, Netherlands

SigmaKalon is a global producer of architectural, protective, marine and industrial coatings, and a leading coatings supplier in many parts of Europe and other key national markets across the globe, with an increasing presence in Africa and Asia. SigmaKalon sells architectural coatings directly to professional painters via a network of service centers, and it maintains a network of approximately 500 company-owned stores and approximately 3,000 independent wholesalers that give it direct access to customers.

Sell €2.2B
SELLER

Permira

London, United Kingdom

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1985
PE ASSETS 75.0B EUR
Size Mega
Type Sector Agnostic
DESCRIPTION

Permira is a mega-sized private equity firm that targets large company investments around the world. Permira invests to support acquisitions, leveraged buyouts, take-privates, turnarounds, and growth buyouts. Areas of interest include healthcare, financial services, chemicals, consumer products and services, industrial products and services, technology, media, and telecom. Permira will consider opportunities in Europe, Asia, and North America. Permira was formed in 1985 and has offices in Menlo Park, Frankfurt, Luxembourg, London, Hong Kong, Madrid, Milan, Paris, Stockholm, Tokyo, Guernsey and New York City.

DEAL STATS #
Overall 29 of 89
Sector (Media) 2 of 4
Type (Add-on Acquisition) 7 of 30
Country (Luxembourg) 1 of 3
Year (2007) 3 of 5
Size (of disclosed) 4 of 37
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-04-01 Provimi BV

Postbus, Netherlands

Provimi is a leading international developer, manufacturer and distributor of animal nutrition products. The company's principal activities include the manufacture, distribution and sale of pre-mixes, concentrates, complete feed, specialty products such as nutritional supplements, piglet feeds and milk replacers, fish feeds and pet food.

Buy €1.7B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-07-13 Hugo Boss

Metzingen, Germany

Hugo Boss is a retailer that develops, markets, and distributes women’s and men’s fashion and accessories in the premium and luxury segment. Hugo Boss was founded in 1924 and is based in Metzingen, Germany.

Buy -
SELLER

KKR

New York, New York, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1976
PE ASSETS 510.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION
KKR's office in Menlo Park, California.
KKR's office in Menlo Park, California.

KKR is a global investment firm founded by Jerome Kohlberg, Henry Kravis, and George Roberts. The Firm is separated into several business segments including private markets, public markets, capital markets, and other principal activities. KKR's private equity practice invests in management buyouts, take privates, corporate divestitures, industry consolidations, and partnerships with family-owned companies. KKR will invest in a broad range of industries and companies and will consider businesses throughout North America, Europe, Asia, and Australia/New Zealand. Sectors of interest include chemicals, consumer products, energy and natural resources, financial services, healthcare, industrial, media/communications, retail, and technology. In addition to its traditional principal investment activity business, KKR also invests in infrastructure assets. KKR was formed in 1976 and is based in New York, New York.

DEAL STATS #
Overall 22 of 204
Sector (Media) 1 of 8
Type (Add-on Acquisition) 4 of 66
Country (Luxembourg) 1 of 1
Year (2007) 3 of 4
Size (of disclosed) 13 of 38
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-06-01 Jazz Pharmaceuticals

Dublin, Ireland

Jazz Pharmaceuticals is a specialty biopharmaceutical company that identifies, develops, and commercializes products to address unmet medical needs in focused therapeutic areas. Jazz Pharmaceuticals was founded in 2003 and is based in Dublin, Ireland.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-07-06 Dollar General

Goodlettsville, Tennessee, United States

Dollar General is a discount retailer offering a variety of apparels, household, cleaning, health, beauty and baby products. Dollar General was incorporated in 1939 and is headquartered in Goodlettsville, Tennessee.

Buy $7.3B
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