M&A Deal Summary

PowerReviews Acquires BzzAgent

On July 11, 2018, PowerReviews acquired marketing company BzzAgent from dunnhumby

Acquisition Highlights
  • This is PowerReviews’ 1st transaction in the Marketing sector.
  • This is PowerReviews’ 1st transaction in the United States.
  • This is PowerReviews’ 1st transaction in Massachusetts.

M&A Deal Summary

Date 2018-07-11
Target BzzAgent
Sector Marketing
Buyer(s) PowerReviews
Sellers(s) dunnhumby
Deal Type Divestiture

Target

BzzAgent

Boston, Massachusetts, United States
BzzAgent, Inc. is a provider of social marketing services company. BzzAgent was founded in 2001 and is based in Boston, Massachusetts.

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Buyer(S) 1

Buyer

PowerReviews

San Francisco, California, United States

Category Company
Founded 2005
Sector Internet Software and Services
DESCRIPTION

PowerReviews is a provider of online customer review and Q&A capabilities that are proven to drive sales, improve the customer experience, and create actionable insights. PowerReviews was founded in 2005 and is based in San Francisco, California.


DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Massachusetts M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2018 M&A 1 of 1

Seller(S) 1

SELLER

dunnhumby

London, United Kingdom

Category Company
Founded 1989
Sector Marketing
DESCRIPTION

dunnhumby Ltd. is a marketing research company.


DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Massachusetts M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2018 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-05-16 Aptaris Software

Tampa, Florida, United States

Aptaris Software is an enterprise marketing and promotions management company. Aptaris Software was established in 1995 and is based in Tampa, Florida.

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