dunnhumby - M&A Summary and Business Overview

MarketingCompany

dunnhumby M&A Summary

dunnhumby has acquired 5 companies. It has also divested 1 asset.

dunnhumby’s largest acquisition to date was in 2014, when it acquired Sociomantic Labs for $200M. dunnhumby has acquired in 4 different US states, and 2 countries. The Company’s most targeted sectors include marketing (60%) and information technology (20%).

dunnhumby Business Overview

Where is dunnhumby headquartered?

dunnhumby is headquartered in London, United Kingdom.

What sector is dunnhumby in?

dunnhumby is a marketing company.

When was dunnhumby founded?

dunnhumby was founded in 1989.

M&A Summary

  • M&A Total Activity6
    • M&A Buy Activity5
    • M&A Sell Activity1
  • Total Sectors Invested 3
  • Total Countries Invested 2
  • M&A Buy/Sell Connections 1

dunnhumby Ltd.

Aurora House 71 – 75 Uxbridge Road Ealing,
London, W5 5SL
United Kingdom,
+44 20 8832 9222
www.dunnhumby.com

dunnhumby Ltd. is a marketing research company.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.0/yr) # 5 - - - - - 5
vol $260M $260M
Sell (0.0/yr) # 1 - - - - - 1
  6

Most Recent M&A

Company Date Value Type
BzzAgent, Inc. 2018-07-11 - Divestiture
Boston, Massachusetts · www.bzzagent.com
Aptaris Software 2018-05-16 - Add-on Acquisition
Tampa, Florida · www.goaptaris.com
Sociomantic Labs GmbH 2014-04-02 200M USD Add-on Acquisition
Berlin, Germany · www.sociomantic.com
Standard Analytics LLC 2013-06-13 - Add-on Acquisition
, United States
BzzAgent, Inc. 2011-05-31 60M USD Add-on Acquisition
Boston, Massachusetts · www.bzzagent.com
KSS Retail, Inc. 2010-01-04 - Add-on Acquisition
Irvine, California · www.kssretail.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Marketing 3 (60%) 260M (100%) 1 (100%) -
Information Technology 1 (20%) - - -
Software 1 (20%) - - -
Total 5 $260M 1 -

By Geo

State/Country Buy Value Sell Value
United States 4 60M 1 -
  Massachusetts 1 60M 1 -
  Florida 1 - - -
  California 1 - - -
Germany 1 200M - -
Domestic - - - -
Cross-border 5 (100%) 260M (100%) 1 (100%) -
Total 5 $260M 1 -

Deal Values

buy # Total
$100M to $1B 1 $200M
< $100M 1 $60M
TOTAL $260M
Largest Sociomantic Labs GmbH
$200M (2014-04-02)

M&A Connections

Deals
Divested to
Strategic(s)
100%
1 (100%)

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