M&A Deal Summary

Polaris Private Equity Acquires Sinful

On March 29, 2021, private equity firm Polaris Private Equity acquired e-commerce company Sinful

Acquisition Highlights
  • This is Polaris Private Equity’s 2nd transaction in the E-Commerce sector.
  • This is Polaris Private Equity’s 27th transaction in Denmark.

M&A Deal Summary

Date 2021-03-29
Target Sinful
Sector E-Commerce
Buyer(s) Polaris Private Equity
Deal Type Buyout (LBO, MBO, MBI)

Target

Sinful

Hojbjerg, Denmark
Sinful is an e-commerce business focused on sex toys and related products. Sinful was founded in 2008 and is based in Hojbjerg, Denmark.

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Buyer(S) 1

Buyer

Polaris Private Equity

Copenhagen, Denmark

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1998
PE ASSETS 1.3B EUR
Size Large
Type Sector Agnostic
DESCRIPTION

Polaris Private Equity is a mid-market Danish private equity firm focused on buyouts within Denmark and Sweden. Polaris does not have any sector preferences, however the Firm looks for 'niche' businesses that exhibit growth potential and have the ability to lead their markets. Prospective companies typically have revenues of at least €20 million. Polaris was formed in 1998 and is based in Copenhagen.


DEAL STATS #
Overall 42 of 55
Sector: E-Commerce M&A 2 of 3
Type: Buyout (LBO, MBO, MBI) M&A Deals 29 of 34
Country: Denmark M&A 27 of 34
Year: 2021 M&A 2 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-11 Contour Design

Copenhagen, Denmark

Contour Design is an ergonomic pointing device pioneer that provides premium ergonomic mouse and keyboard solutions that eliminate harmful movements and help form safer working habits. Contour Design was founded in 1995 and is based in Copenhagen, Denmark.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-13 North Risk

Kongens Lyngby, Denmark

North Risk is a modern and independent consulting house that is based on exactly the needs and challenges that the customer has with a wide range of competencies and disciplines in insurance, pensions, financial procurement, and mortgage lending. North Risk was formed in 2021 and is based in Kongens Lyngby, Denmark.

Buy -