M&A Deal Summary

Polaris Private Equity Acquires Awardit

On June 1, 2024, private equity firm Polaris Private Equity acquired business services company Awardit for 1.1B SEK

Acquisition Highlights
  • This is Polaris Private Equity’s 5th transaction in the Business Services sector.
  • This is Polaris Private Equity’s largest (disclosed) transaction.
  • This is Polaris Private Equity’s 19th transaction in Sweden.

M&A Deal Summary
Date 2024-06-01
Target Awardit
Sector Business Services
Buyer(s) Polaris Private Equity
Deal Type Going Private
Deal Value 1.1B SEK

Target

Awardit

Stockholm, Sweden
Awardit operates loyalty programs in Sweden. It offers incentive programs, digital point currencies, customer clubs, sales incentive programs, and reward shops, as well as B2B and B2C loyalty programs, and sales competitions. Awardit was founded in 1999 and is based in Stockholm, Sweden.

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Buyer(S) 1

Buyer

Polaris Private Equity

Copenhagen, Denmark

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1998
PE ASSETS 1.3B EUR
Size Large
Type Sector Agnostic
DESCRIPTION

Polaris Private Equity is a mid-market Danish private equity firm focused on buyouts within Denmark and Sweden. Polaris does not have any sector preferences, however the Firm looks for 'niche' businesses that exhibit growth potential and have the ability to lead their markets. Prospective companies typically have revenues of at least €20 million. Polaris was formed in 1998 and is based in Copenhagen.

DEAL STATS #
Overall 52 of 53
Sector (Business Services) 5 of 6
Type (Going Private) 1 of 1
Country (Sweden) 19 of 20
Year (2024) 3 of 4
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-05-24 RelyOn Nutec

Copenhagen, Denmark

RelyOn Nutec is a provider of safety training for the offshore, wind, and maritime industries. The company currently operates 33 trainings centers located in 20 countries and is today by far the largest within its industry. RelyOn Nutec was founded in 1968 and is based in Copenhagen, Denmark.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-08-30 Sealing System

Grindsted, Denmark

Sealing System is a provider of full-scope automated packaging and palletizing lines as well as intralogistics. Sealing System was founded in 1998 and is based in Grindsted, Denmark.

Sell -
Mergr

Product

Company

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