M&A Deal Summary

Playtika Acquires Youda Games

On August 1, 2023, Playtika acquired digital media company Youda Games from Azerion for 81M EUR

Acquisition Highlights
  • This is Playtika’s 3rd transaction in the Digital Media sector.
  • This is Playtika’s 3rd largest (disclosed) transaction.
  • This is Playtika’s 1st transaction in the Netherlands.

M&A Deal Summary
Date 2023-08-01
Target Youda Games
Sector Digital Media
Buyer(s) Playtika
Sellers(s) Azerion
Deal Type Divestiture
Deal Value 81M EUR

Target

Youda Games

Schiphol-Rijk, Netherlands
Youda Games operates a portfolio of games, including the social card-themed title Governor of Poker 3. Youda Games is based in Schiphol-Rijk, Netherlands.

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Buyer(S) 1

Buyer

Playtika

Herzliya Pituach, Israel
Category Company
Founded 2010
Sector Digital Media
Employees3,600
Revenue 2.6B USD (2023)
DESCRIPTION

Playtika, headquartered in Israel with additional studios and offices in Argentina, Australia, Belarus, Canada, Japan, Romania, Ukraine and the United States, is a global social and mobile free-to-play games company. Playtika was formed in 2010 and is based in Herzliya Pituach, Israel.

DEAL STATS #
Overall 6 of 8
Sector (Digital Media) 3 of 5
Type (Divestiture) 1 of 1
Country (Netherlands) 1 of 1
Year (2023) 1 of 2
Size (of disclosed) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-03-23 JustPlay.LOL

Ramat Gan, Israel

JustPlay.LOL is a creator of the multiplayer game offering into the Action and Battle Royale genres. JustPlay.LOL was founded in 2018 and is based in Ramat Gan, Israel.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-09-15 Innplay Labs

Tel Aviv, Israel

Innplay Labs is a mobile gaming studio focused on providing gaming experiences that transcend boundaries. Innplay Labs was formed in 2019 and is based in Tel Aviv, Israel.

Buy -

Seller(S) 1

SELLER

Azerion

Amsterdam, Netherlands
Category Company
Founded 2014
Sector Marketing
DESCRIPTION

Azerion is a media- and technology company that provides safe, reliable and valuable content on a European scale with a local presence. Azerion was founded in 2014 and is based in Amsterdam, Netherlands.

DEAL STATS #
Overall 1 of 1
Sector (Digital Media) 1 of 1
Type (Divestiture) 1 of 1
Country (Netherlands) 1 of 1
Year (2023) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-11-22 Shoutcast

Brussels, Belgium

Shoutcast is a global pioneer in digital audio advertising and marketing solutions. Shoutcast has a unique and proprietary adtech solution covering all aspects of digital audio including radio, podcasts, audiobooks and games and supporting in excess of 3 billion monthly impressions in over 30 markets worldwide. Shoutcast is based in Brussels, Belgium.

Buy -
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