Add-on Acquisition • Internet Software and Services

Playtika Acquires Reworks

On August 31, 2021, Playtika acquired internet software and services company Reworks for 400M USD

Acquisition Context

This is Playtika’s 1st transaction in the Internet Software and Services sector.
This is Playtika’s 2nd largest (disclosed) transaction.
This is Playtika’s 1st transaction in Finland.

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M&A Deal Summary
Date	August 31, 2021
Target	Reworks
Sector	Internet Software and Services
Buyer(s)	Playtika
Deal Type	Add-on Acquisition
Deal Value	400M USD

Target Company

Reworks

Helsinki, Finland

Reworks is a Finland based mobile apps company that fuses lifestyle content and social gaming. Reworks is known for a fusion between home design and mobile gaming. Reworks is based in Helsinki, Finland.

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Buyer Overview 1

Buyer

Playtika

Herzliya Pituach, Israel

Category	Company
Founded	2010
Sector	Digital Media
Employees	3,500
Revenue	2.5B USD (2024)

DESCRIPTION

Playtika is a global social and mobile free-to-play games company. Playtika was formed in 2010 and is based in Herzliya Pituach, Israel.

Deal Context for Buyer	#
Overall	4 of 8
Sector: Internet Software and Services	1 of 1
Type: Add-on Acquisition	4 of 7
Country: Finland	1 of 1
Year: 2021	1 of 1
Size (of disclosed)	2 of 3

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2017-10-02	Jelly Button Games Tel Aviv, Israel Jelly Button Games Ltd. is a gaming company that develops and provides casual mobile games. Jelly Button Games Ltd. was established in 2011 and is based in Tel Aviv, Israel.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2017-10-02

Jelly Button Games

Tel Aviv, Israel

Jelly Button Games Ltd. is a gaming company that develops and provides casual mobile games. Jelly Button Games Ltd. was established in 2011 and is based in Tel Aviv, Israel.

Buy

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2022-03-23	JustPlay.LOL Ramat Gan, Israel JustPlay.LOL is a creator of the multiplayer game offering into the Action and Battle Royale genres. JustPlay.LOL was founded in 2018 and is based in Ramat Gan, Israel.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2022-03-23

JustPlay.LOL

Ramat Gan, Israel

JustPlay.LOL is a creator of the multiplayer game offering into the Action and Battle Royale genres. JustPlay.LOL was founded in 2018 and is based in Ramat Gan, Israel.

Buy

Explore Related M&A Activity

Internet Software and Services M&A - Add-on Acquisition M&A Deals - Finland M&A - 2021 M&A