Add-on Acquisition • Digital Media

Playtika Acquires Jelly Button Games

On October 2, 2017, Playtika acquired digital media company Jelly Button Games

Acquisition Context
  • This is Playtika’s 1st transaction in the Digital Media sector.
  • This is Playtika’s 3rd transaction in Israel.

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M&A Deal Summary

Date October 2, 2017
Target Jelly Button Games
Sector Digital Media
Buyer(s) Playtika
Deal Type Add-on Acquisition

Target Company

Jelly Button Games

Tel Aviv, Israel
Jelly Button Games Ltd. is a gaming company that develops and provides casual mobile games. Jelly Button Games Ltd. was established in 2011 and is based in Tel Aviv, Israel.
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Buyer Overview 1

Buyer

Playtika

Herzliya Pituach, Israel

Category Company
Founded 2010
Sector Digital Media
Employees3,500
Revenue 2.5B USD (2024)
DESCRIPTION

Playtika is a global social and mobile free-to-play games company. Playtika was formed in 2010 and is based in Herzliya Pituach, Israel.


Deal Context for Buyer #
Overall 3 of 8
Sector: Digital Media 1 of 5
Type: Add-on Acquisition 3 of 7
Country: Israel 3 of 6
Year: 2017 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-03-03 Aditor

Tel-Aviv, Israel

Aditor Ltd. is a mobile Ad tech company that allows users to monitor and manage ad campaigns on social networks. Aditor Ltd. was established in 2014 and is headquartered in Tel-Aviv, Israel.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-31 Reworks

Helsinki, Finland

Reworks is a Finland based mobile apps company that fuses lifestyle content and social gaming. Reworks is known for a fusion between home design and mobile gaming. Reworks is based in Helsinki, Finland.

Buy $400M