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M&A Deal Summary

Playtika Acquires Aditor

On March 3, 2017, Playtika acquired marketing company Aditor

Acquisition Highlights
  • This is Playtika’s 1st transaction in the Marketing sector.
  • This is Playtika’s 2nd transaction in Israel.

M&A Deal Summary
Date 2017-03-03
Target Aditor
Sector Marketing
Buyer(s) Playtika
Deal Type Add-on Acquisition

Target

Aditor

Tel-Aviv, Israel
Aditor Ltd. is a mobile Ad tech company that allows users to monitor and manage ad campaigns on social networks. Aditor Ltd. was established in 2014 and is headquartered in Tel-Aviv, Israel.

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Buyer(S) 1

Buyer

Playtika

Herzliya Pituach, Israel
Category Company
Founded 2010
Sector Digital Media
Employees3,500
Revenue 2.5B USD (2024)
DESCRIPTION

Playtika is a global social and mobile free-to-play games company. Playtika was formed in 2010 and is based in Herzliya Pituach, Israel.

DEAL STATS #
Overall 2 of 8
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 7
Country: Israel M&A 2 of 6
Year: 2017 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-09-07 Big Blue Parrot

Tel Aviv, Israel

Big Blue Parrot Ltd. is a designs and develops social games for mobile device.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-10-02 Jelly Button Games

Tel Aviv, Israel

Jelly Button Games Ltd. is a gaming company that develops and provides casual mobile games. Jelly Button Games Ltd. was established in 2011 and is based in Tel Aviv, Israel.

Buy -
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