M&A Deal Summary

Playboy Acquires Honey Birdette

On June 29, 2021, Playboy acquired apparel/textiles company Honey Birdette for 333M USD

Acquisition Highlights
  • This is Playboy’s 1st transaction in the Apparel/Textiles sector.
  • This is Playboy’s largest (disclosed) transaction.
  • This is Playboy’s 1st transaction in Australia.

M&A Deal Summary
Date 2021-06-29
Target Honey Birdette
Sector Apparel/Textiles
Buyer(s) Playboy
Deal Type Add-on Acquisition
Deal Value 333M USD

Target

Honey Birdette

Sydney, Australia
Honey Birdette is a luxury lingerie and lifestyle brand that opened its glossy doors in 2006 with a unique offering of high-end lingerie and premium bedroom accessories. Honey Birdette is based in Sydney.

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Buyer(S) 1

Buyer

Playboy

Los Angeles, California, United States
Category Company
Founded 1953
Sector Media
Employees216
Revenue 143M USD (2023)
DESCRIPTION

Playboy is a brand management company that markets the company's brands through a wide range of media properties and licensing initiatives. The Company also publishes Playboy magazine in the United States and licenses it abroad. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 150 countries as well as retail stores and entertainment venues. Playboy was founded in 1953 and is based in Los Angeles, California.

DEAL STATS #
Overall 1 of 2
Sector (Apparel/Textiles) 1 of 1
Type (Add-on Acquisition) 1 of 2
Country (Australia) 1 of 1
Year (2021) 1 of 2
Size (of disclosed) 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-18 Dream Centerfold Digital

Dover, Delaware, United States

Dream is a social content platform that provides creators with tools to interact directly with their fans. Dream is based in Dover, Delaware.

Buy $30M
Mergr

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