Playboy - M&A Summary and Business Overview

MediaCompany

Playboy M&A Summary

Playboy has acquired 2 companies, including 2 in the last 5 years.

Playboy’s largest acquisition to date was in 2021, when it acquired Honey Birdette Pty for $333M. Playboy has acquired in 1 US state, and 2 countries. The Company’s most targeted sectors include apparel/textiles (50%) and digital media (50%).

Playboy Business Overview

Where is Playboy headquartered?

Playboy is headquartered in Los Angeles, California.

What is Playboy’s revenue?

Playboy disclosed revenue of 143M USD for 2023 and 186M USD for 2022.

How many employees does Playboy have?

Playboy has 216 employees.

What sector is Playboy in?

Playboy is a media company.

When was Playboy founded?

Playboy was founded in 1953.

M&A Summary

  • M&A Total Activity2
    • M&A Buy Activity2
  • Total Sectors Invested 2
  • Total Countries Invested 2

Playboy

PLBY Group, Inc.

10960 Wilshire Boulevard Suite 2200,
Los Angeles, California 90024
United States,
(310) 424-1800
www.plbygroup.com

Playboy is a brand management company that markets the company's brands through a wide range of media properties and licensing initiatives. The Company also publishes Playboy magazine in the United States and licenses it abroad. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 150 countries as well as retail stores and entertainment venues. Playboy was founded in 1953 and is based in Los Angeles, California.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.4/yr) # - - 2 - - - 2
vol $363M $363M
Sell (0.0/yr) # - - - - - - 0
  2

Most Recent M&A

Company Date Value Type
GlowUp Digital Inc. 2021-10-18 30M USD Add-on Acquisition
Dover, Delaware · www.dream.me
Honey Birdette (Aust.) Pty Ltd. 2021-06-29 333M USD Add-on Acquisition
Sydney, Australia · www.honeybirdette.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Apparel/Textiles 1 (50%) 333M (92%) - -
Digital Media 1 (50%) 30M (8%) - -
Total 2 $363M - -

By Geo

State/Country Buy Value Sell Value
Australia 1 333M - -
United States 1 30M - -
  Delaware 1 30M - -
Domestic 1 (50%) 30M (8%) - -
Cross-border 1 (50%) 333M (92%) - -
Total 2 $363M - -

Deal Values

buy # Total
$100M to $1B 1 $333M
< $100M 1 $30M
TOTAL $363M
Largest Honey Birdette (Aust.) Pty Ltd.
$333M (2021-06-29)

Company Summary

SECTOR

Media

Revenue

143   24% 2023
186   25% 2022
247   67% 2021
148   2020
(millions of USD) Show More Show Less

Employees

216

Established

1953

Public

NASDAQ: PLBY

Former Name

Playboy Enterprises Inc.

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