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M&A Deal Summary

Playboy Acquires Honey Birdette

On June 29, 2021, Playboy acquired apparel/textiles company Honey Birdette for 333M USD

Acquisition Highlights
  • This is Playboy’s 1st transaction in the Apparel/Textiles sector.
  • This is Playboy’s largest (disclosed) transaction.
  • This is Playboy’s 1st transaction in Australia.

M&A Deal Summary
Date 2021-06-29
Target Honey Birdette
Sector Apparel/Textiles
Buyer(s) Playboy
Deal Type Add-on Acquisition
Deal Value 333M USD

Target

Honey Birdette

Sydney, Australia
Honey Birdette is a luxury lingerie and lifestyle brand that opened its glossy doors in 2006 with a unique offering of high-end lingerie and premium bedroom accessories. Honey Birdette is based in Sydney.

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Buyer(S) 1

Buyer

Playboy

Los Angeles, California, United States
Category Company
Founded 1953
Sector Media
Employees249
Revenue 116M USD (2024)
DESCRIPTION

Playboy is a brand management company that markets the company's brands through a wide range of media properties and licensing initiatives. Playboy was founded in 1953 and is based in Los Angeles, California.

DEAL STATS #
Overall 1 of 2
Sector: Apparel/Textiles M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 2
Country: Australia M&A 1 of 1
Year: 2021 M&A 1 of 2
Size (of disclosed) 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-18 Dream Centerfold Digital

Dover, Delaware, United States

Dream is a social content platform that provides creators with tools to interact directly with their fans. Dream is based in Dover, Delaware.

Buy $30M
Mergr

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