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  6. Playboy Acquires Dream Centerfold Digital

M&A Deal Summary

Playboy Acquires Dream Centerfold Digital

On October 18, 2021, Playboy acquired digital media company Dream Centerfold Digital for 30M USD

Acquisition Highlights
  • This is Playboy’s 1st transaction in the Digital Media sector.
  • This is Playboy’s 2nd largest (disclosed) transaction.
  • This is Playboy’s 1st transaction in the United States.
  • This is Playboy’s 1st transaction in Delaware.

M&A Deal Summary
Date 2021-10-18
Target Dream Centerfold Digital
Sector Digital Media
Buyer(s) Playboy
Deal Type Add-on Acquisition
Deal Value 30M USD

Target

Dream Centerfold Digital

Dover, Delaware, United States
Dream is a social content platform that provides creators with tools to interact directly with their fans. Dream is based in Dover, Delaware.

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Buyer(S) 1

Buyer

Playboy

Los Angeles, California, United States
Category Company
Founded 1953
Sector Media
Employees249
Revenue 116M USD (2024)
DESCRIPTION

Playboy is a brand management company that markets the company's brands through a wide range of media properties and licensing initiatives. Playboy was founded in 1953 and is based in Los Angeles, California.

DEAL STATS #
Overall 2 of 2
Sector: Digital Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
State: Delaware M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2021 M&A 2 of 2
Size (of disclosed) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-29 Honey Birdette

Sydney, Australia

Honey Birdette is a luxury lingerie and lifestyle brand that opened its glossy doors in 2006 with a unique offering of high-end lingerie and premium bedroom accessories. Honey Birdette is based in Sydney.

Buy $333M
Mergr

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