M&A Deal Summary

Platinum Equity Acquires Centerfield

On January 21, 2020, private equity firm Platinum Equity acquired marketing company Centerfield from H.I.G. Private Equity and Triangle Capital

Acquisition Highlights
  • This is Platinum Equity’s 5th transaction in the Marketing sector.
  • This is Platinum Equity’s 85th transaction in the United States.
  • This is Platinum Equity’s 10th transaction in California.

M&A Deal Summary
Date 2020-01-21
Target Centerfield
Sector Marketing
Buyer(s) Platinum Equity
Sellers(s) H.I.G. Private Equity
Triangle Capital
Deal Type Secondary Buyout

Target

Centerfield

Los Angeles, California, United States
Centerfield is a technology-driven marketing and customer acquisition company driving millions for sales for residential services, business services, and telecommunications brands. Centerfield's marketing and sales technology platform, Dugout, and leading consumer guides engage with in-market consumers to help them purchase internet, TV, wireless, landline, and home security, amongst other products and services. Centerfield was founded in 2011 and is headquartered in Los Angeles with offices in Boston, New York, South Florida, Kingston and Montego Bay.

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Buyer(S) 1

Buyer

Platinum Equity

Beverly Hills, California, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1995
PE ASSETS 48.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION
Platinum Equity's headquarters in Beverly Hills, California.
Platinum Equity's headquarters in Beverly Hills, California.

Platinum Equity is a private equity firm focused on acquiring divestitures of larger public companies primarily in North America and Europe. Historically, Platinum targeted technology/software related businesses, however, the firm has since branched out beyond tech and will consider acquisitions in a broad range of industries including chemicals, communications, logistics, healthcare, automotive, industrial products, and business services. Platinum Equity was formed in 1995 by Tom Gores and is based in Beverly Hills, California.

DEAL STATS #
Overall 108 of 148
Sector (Marketing) 5 of 5
Type (Secondary Buyout) 22 of 41
State (California) 10 of 17
Country (United States) 85 of 116
Year (2020) 2 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-01-10 Fantini Group

Ortona, Italy

Fantini Group markets and distributes wines from southern and central Italy. The company acquires grapes from local farmers, oversees production and markets wines under specialty labels to customers internationally.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-02-04 American Commercial Barge Line

Jeffersonville, Indiana, United States

American Commercial Lines Inc. is an integrated marine transportation and service company operating in the United States.

Sell -

Seller(S) 2

SELLER

H.I.G. Private Equity

Miami, Florida, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1993
PE ASSETS 65.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

HIG Private Equity is the private equity arm of HIG Capital LLC. The firm focuses on management buyouts, growth equity investments, and recapitalizations of middle market companies with an enterprise value of $50 - $1000 million. The Firm also will consider add-on acquisitions, industry consolidations, going-privates, and corporate divestitures. Sectors of interest include aerospace, building materials, business services, consumer products, distribution, healthcare, infrastructure, contracting, manufacturing, media, oil & gas services, IT, and transportation. HIG was formed in 1993 and has offices in Miami, Atlanta, Boston, and San Francisco. HIG's European affiliate is HIG Europe with offices in London, Hamburg, and Paris.

DEAL STATS #
Overall 117 of 175
Sector (Marketing) 7 of 9
Type (Secondary Buyout) 45 of 71
State (California) 7 of 13
Country (United States) 88 of 120
Year (2020) 2 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-01-21 Dimand

Marousi, Greece

Dimand is a property and development company, offering highly integrated services across the full property lifecycle. Dimand was founded in 2002 and is based in Marousi, Greece.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-02-18 VIP Cinema Holdings

New Albany, Mississippi, United States

VIP Cinema Seating (VIP) is a designer, manufacturer, and assembler of premium seating solutions for the global cinema industry. VIP serves cinema exhibitors, large and small, with a wide selection of seating products that are fully customizable and able to be configured for all auditorium layouts. The company sells both premium recliners and smaller, concentrated seats, to address all needs of exhibitors. In addition to its product development capabilities and nearly 100% on-time delivery track record, VIP also provides all aftermarket parts for its products, serving as a one-stop-shop for all seating needs throughout the life cycle. VIP Cinema Holdings was founded in 2008 and is based in New Albany, Mississippi.

Sell -
SELLER

Triangle Capital

Raleigh, North Carolina, United States
Category Private Equity Firm
Founded 2007
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

DEAL STATS #
Overall 67 of 71
Sector (Marketing) 1 of 1
Type (Secondary Buyout) 26 of 28
State (California) 8 of 8
Country (United States) 66 of 70
Year (2020) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-01-19 Krystal

Dunwoody, Georgia, United States

Krystal is an operator of a chain of restaurants well known for its signature menu item, the famous Krystal Burger, with its steamed-in onion flavor. Krystal hamburgers are still served fresh and hot off the grill on the iconic square bun at 300 restaurants in 10 states. Krystal was founded in 1932 and is based in Dunwoody, Georgia.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-06-24 DataSource

Kansas City, Missouri, United States

DataSource, Inc. is a technology-enabled Business Process Outsourcing (“BPO”) solutions provider of print supply and marketing services for industry-leading brands in the restaurant/hospitality and retail market segments. DataSource provides the expertise, services, technology, and products to help companies precisely execute and manage their branded programs through end-to-end brand management solution. DataSource was founded in 1989 and is based in Kansas City, Missouri.

Sell -
Mergr

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