Centerfield - M&A Summary, Ownership, and Business Overview

MarketingCompany

Centerfield M&A Summary

Centerfield has acquired 5 companies of its own, including 3 in the last 5 years. A total of 2 acquisitions came from private equity firms.

Centerfield has acquired in 4 different US states. The Company’s most targeted sectors include marketing (60%) and internet software and services (40%).

Centerfield Ownership

Who owns Centerfield?

Centerfield is owned by Platinum Equity. It was acquired on January 21, 2020.

Is Centerfield PE-backed?

Yes. Centerfield is owned by private equity investor Platinum Equity.

Was Centerfield formerly PE-backed?

Yes. Centerfield was formerly owned by 2 private investors.

Centerfield Business Overview

Where is Centerfield headquartered?

Centerfield is headquartered in Los Angeles, California.

How many employees does Centerfield have?

Centerfield has 1,000 employees.

What sector is Centerfield in?

Centerfield is a marketing company.

When was Centerfield founded?

Centerfield was founded in 2011.

M&A Summary

  • M&A Total Activity5
    • M&A Buy Activity5
  • Total Sectors Invested 2
  • Total Countries Invested 1
  • M&A Buy/Sell Connections 2

Centerfield

Centerfield Media Holdings LLC

12130 Millennium Drive, Ste 600,
Los Angeles, California 90094
United States,
(310) 341-4420
www.centerfield.com

Centerfield is a technology-driven marketing and customer acquisition company driving millions for sales for residential services, business services, and telecommunications brands. Centerfield's marketing and sales technology platform, Dugout, and leading consumer guides engage with in-market consumers to help them purchase internet, TV, wireless, landline, and home security, amongst other products and services. Centerfield was founded in 2011 and is headquartered in Los Angeles with offices in Boston, New York, South Florida, Kingston and Montego Bay.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.6/yr) # 2 - 3 - - - 5
Sell (0.0/yr) # - - - - - - 0
  5

Most Recent M&A

Company Date Value Type
Datalot, Inc. 2021-06-29 - Add-on Acquisition
Brooklyn, New York · www.datalot.com
Business.com 2021-02-02 - Add-on Acquisition
Waltham, Massachusetts · www.business.com
Savings.com 2021-02-02 - Add-on Acquisition
Los Angeles, California · www.savings.com
Qology Direct LLC 2017-02-07 - Add-on Acquisition
Fort Lauderdale, Florida · www.qologydirect.com
Qology Direct 2017-01-31 - Add-on Acquisition
Margate, Florida
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Marketing 3 (60%) - - -
Internet Software and Services 2 (40%) - - -
Total 5 - - -

By Geo

State/Country Buy Value Sell Value
United States 5 - - -
  Florida 2 - - -
  New York 1 - - -
  Massachusetts 1 - - -
  California 1 - - -
Total 5 - - -

M&A Connections

Deals
Acquired from
Investor(s)
40%
2 (40%)

Company Summary

SECTOR

Marketing

Employees

1,000

Established

2011

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