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M&A Deal Summary

PIA Acquires Performance Media Deutschland

On March 27, 2014, PIA acquired media company Performance Media Deutschland

Acquisition Highlights
  • This is PIA’s 1st transaction in the Media sector.
  • This is PIA’s 1st transaction in Germany.

M&A Deal Summary
Date 2014-03-27
Target Performance Media Deutschland
Sector Media
Buyer(s) PIA
Deal Type Merger
Advisor(s) Parklane Capital (Financial)

Target

Performance Media Deutschland

Hamburg, Germany
Performance Media is the fastest growing agency for digital media planning in Germany.

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Buyer(S) 1

Buyer

PIA

Hamburg, Germany
Category Company
Sector Marketing
Employees360
Revenue 140M EUR (2013)
DESCRIPTION

PIA began as a consolidation of four independent online marketing businesses: Performance Media, Blue Summit Media, Econda and Delasocial. Their services include digital marketing and advertising, social media monitoring, web analytics, search engine optimisation and search engine advertising. PIA is based in Hamburg, Germany.

DEAL STATS #
Overall 1 of 5
Sector: Media M&A 1 of 2
Type: Merger M&A Deals 1 of 1
Country: Germany M&A 1 of 5
Year: 2014 M&A 1 of 3
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-08-11 Dymatrix Consulting Group

Stuttgart, Germany

DYMATRIX CONSULTING GROUP GmbH (“DYMATRIX”), the Stuttgart-based company specialising in customer analytics, marketing automation, campaign management and web intelligence.

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