Merger • Media

PIA Acquires Performance Media Deutschland

On March 27, 2014, PIA acquired media company Performance Media Deutschland

Acquisition Context

This is PIA’s 1st transaction in the Media sector.
This is PIA’s 1st transaction in Germany.

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M&A Deal Summary
Date	March 27, 2014
Target	Performance Media Deutschland
Sector	Media
Buyer(s)	PIA
Deal Type	Merger
Advisor(s)	Parklane Capital (Financial)

Target Company

Performance Media Deutschland

Hamburg, Germany

Performance Media is the fastest growing agency for digital media planning in Germany.

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Buyer Overview 1

Buyer

PIA

Hamburg, Germany

Category	Company
Sector	Marketing
Employees	360
Revenue	140M EUR (2013)

DESCRIPTION

PIA began as a consolidation of four independent online marketing businesses: Performance Media, Blue Summit Media, Econda and Delasocial. Their services include digital marketing and advertising, social media monitoring, web analytics, search engine optimisation and search engine advertising. PIA is based in Hamburg, Germany.

Deal Context for Buyer	#
Overall	1 of 5
Sector: Media	1 of 2
Type: Merger	1 of 1
Country: Germany	1 of 5
Year: 2014	1 of 3

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2014-08-11	Dymatrix Consulting Group Stuttgart, Germany DYMATRIX CONSULTING GROUP GmbH (“DYMATRIX”), the Stuttgart-based company specialising in customer analytics, marketing automation, campaign management and web intelligence.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2014-08-11

Dymatrix Consulting Group

Stuttgart, Germany

DYMATRIX CONSULTING GROUP GmbH (“DYMATRIX”), the Stuttgart-based company specialising in customer analytics, marketing automation, campaign management and web intelligence.

Buy

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Media M&A - Merger M&A Deals - Germany M&A - 2014 M&A