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PIA - M&A Summary, Ownership, and Business Overview

MarketingCompany

PIA M&A Summary

PIA has acquired 5 companies of its own, including 1 in the last 5 years. A total of 1 acquisition came from private equity firms. It has also divested 1 asset.

The Company’s most targeted sectors include media (40%) and marketing (20%).

PIA Ownership

Who owns PIA?

PIA is owned by Equistone. It was acquired on April 28, 2014.

Is PIA PE-backed?

Yes. PIA is owned by private equity investor Equistone.

PIA Business Overview

Where is PIA headquartered?

PIA is headquartered in Hamburg, Germany.

How many employees does PIA have?

PIA has 360 employees.

What sector is PIA in?

PIA is a marketing company.

M&A Summary

  • M&A Total Activity6
    • M&A Buy Activity5
    • M&A Sell Activity1
  • Total Sectors Invested 4
  • Total Countries Invested 1
  • M&A Buy/Sell Connections 3

PIA

Performance Interactive Alliance GmbH

Gorch-Fock-Wall 1a,
Hamburg, 20354
Germany,
+49 40.524 70 59-0
www.pia.me

PIA began as a consolidation of four independent online marketing businesses: Performance Media, Blue Summit Media, Econda and Delasocial. Their services include digital marketing and advertising, social media monitoring, web analytics, search engine optimisation and search engine advertising. PIA is based in Hamburg, Germany.


M&A Summary

Buy vs Sell

Year ≤ '20 '21 '22 '23 '24 '25 T
Buy (0.0/yr) # 5 - - - - - 5
Sell (0.2/yr) # - - - - 1 - 1
  6
+405.44.60000000000000054.8000000000000015.0000000000000015.2000000000000015.60000000000000055.8000000000000016.0000000000000016.2000000000000016.40

Most Recent M&A

Company Date Value Type
UDG Ludwigsburg GmbH 2024-11-14 - Divestiture
Ludwigsburg, Germany · www.udg.de
NORDPOL+ Agentur für Kommunikation GmbH 2020-01-24 - Add-on Acquisition
Hamburg, Germany · www.nordpol.com
UDG Ludwigsburg GmbH 2019-01-23 - Add-on Acquisition
Ludwigsburg, Germany · www.udg.de
SoQuero GmbH 2014-10-02 - Add-on Acquisition
Frankfurt, Germany · www.soquero.de
Dymatrix Consulting Group GmbH 2014-08-11 - Add-on Acquisition
Stuttgart, Germany · www.dymatrix.de
Performance Media Deutschland GmbH 2014-03-27 - Merger
Hamburg, Germany · www.performance-media.de
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Media 2 (40%) - - -
Digital Media 1 (20%) - 1 (100%) -
Business Services 1 (20%) - - -
Marketing 1 (20%) - - -
Total 5 - 1 -

By Geo

State/Country Buy Value Sell Value
Germany 5 - 1 -
Total 5 - 1 -

M&A Connections

Deals
Acquired from
Investor(s)
20%
1 (20%)
Strategic(s)
20%
1 (20%)
Divested to
Strategic(s)
100%
1 (100%)

Company Summary

SECTOR

Marketing

Revenue

140   2013
(millions of EUR)

Employees

360

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