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M&A Deal Summary

Outside Acquires MapMyFitness

On August 30, 2024, Outside acquired internet software and services company MapMyFitness from Under Armour

Acquisition Highlights
  • This is Outside’s 1st transaction in the Internet Software and Services sector.
  • This is Outside’s 1st transaction in the United States.
  • This is Outside’s 1st transaction in Texas.

M&A Deal Summary
Date 2024-08-30
Target MapMyFitness
Sector Internet Software and Services
Buyer(s) Outside
Sellers(s) Under Armour
Deal Type Divestiture

Target

MapMyFitness

Austin, Texas, United States
MapMyFitness is a digital fitness community that provides interactive tools to make fitness social, simple, and rewarding. MapMyFitness was formed in 2007 and is headquartered in Austin, Texas.

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Buyer(S) 1

Buyer

Outside

Boulder, Colorado, United States
Category Company
Sector Digital Media
DESCRIPTION

Outside is a creator of outdoor content, services, events, and experiences. Outside reaches over 250+ million of the most active consumers in the world across its network of 25 media, services, and utilities, creating an experience for both longtime adventurers and those just getting started. Outside is headquartered in Boulder, Colorado.

DEAL STATS #
Overall 1 of 2
Sector: Internet Software and Services M&A 1 of 2
Type: Divestiture M&A Deals 1 of 2
State: Texas M&A 1 of 1
Country: United States M&A 1 of 2
Year: 2024 M&A 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-02-03 Inntopia

Stowe, Vermont, United States

Inntopia is a provider of e-commerce reservation technology and services to destination marketing organizations, ski resorts, tour operators, lodging suppliers and activity, event and transportation suppliers. Inntopia was formed in 2001 and is headquartered in Stowe Vermont.

Buy -

Seller(S) 1

SELLER

Under Armour

Baltimore, Maryland, United States
Category Company
Founded 1996
Sector Apparel/Textiles
Employees6,800
Revenue 5.7B USD (2024)
DESCRIPTION
Under Armour's corporate headquarters in Baltimore, Maryland.
Under Armour's corporate headquarters in Baltimore, Maryland.

Under Armour is a designer and producer of performance sports apparel, shoes, as well as sporting goods equipment and accessories. Under Armour was founded in 1996 and is based in Baltimore, Maryland.

DEAL STATS #
Overall 2 of 2
Sector: Internet Software and Services M&A 2 of 2
Type: Divestiture M&A Deals 2 of 2
State: Texas M&A 2 of 2
Country: United States M&A 2 of 2
Year: 2024 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-10-30 MyFitnessPal

Austin, Texas, United States

MyFitnessPal is a mobile app and online resource to help individuals track their living and nutrition information. MyFitnessPal is based in Austin, Texas.

Sell $345M
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