M&A Deal Summary

Optimizely Acquires Idio

On November 18, 2019, Optimizely acquired information technology company Idio from Foresight Private Equity

Acquisition Highlights
  • This is Optimizely’s 2nd transaction in the Information Technology sector.
  • This is Optimizely’s 2nd transaction in the United Kingdom.

M&A Deal Summary

Date 2019-11-18
Target Idio
Sector Information Technology
Buyer(s) Optimizely
Sellers(s) Foresight Private Equity
Deal Type Add-on Acquisition

Target

Idio

London, United Kingdom
Idio Ltd. is a content personalization and analytics platform powering the digital buying experience of some of the world’s largest enterprise organizations. Idio was founded in 2006 and is based in London, United Kingdom.

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Buyer(S) 1

Buyer

Optimizely

New York City, New York, United States

Category Company
Founded 1994
Sector Internet Software and Services
DESCRIPTION

Optimizely provides an integrated digital experience platform (DXP) with tools for website optimization, content management, e-commerce, A/B testing, and personalization. Optimizely was founded in 1994 and is based in New York City, New York.


DEAL STATS #
Overall 7 of 9
Sector: Information Technology M&A 2 of 2
Type: Add-on Acquisition M&A Deals 5 of 7
Country: United Kingdom M&A 2 of 2
Year: 2019 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-10-04 optivo

Berlin, Germany

optivo GmbH is a provider of omnichannel campaign management and customer intelligence solutions. Optivo's omnichannel solutions and services empower marketers to create, orchestrate, execute and measure campaigns based on a rich and continual dialogue with customers via email, print, push, SMS, fax, web and beyond. By delivering contextually relevant customer experiences continuously via multi-dimensional segmentation, Optivo clients increase effectiveness of campaigns, conversions and sales while building a foundation for long term customer loyalty.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-16 Insite Software Solutions

Minneapolis, Minnesota, United States

Insite Software Solutions, Inc. is a provider of powerful digital commerce solutions architected for manufacturers and distributors. The InsiteCommerce® suite of products goes beyond commerce to connect people, products and channels for a rich, omnichannel experience. We believe eCommerce is more than a website. It’s about transforming your business and delivering a best-in-class experience for your customers, partners and sales team. With more fully-supported, native, B2B capabilities out-of-the-box than any other platform in the marketplace, paired with built-in extensibility, Insite delivers digital commerce without compromise.

Buy -

Seller(S) 1

SELLER

Foresight Private Equity

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1984
PE ASSETS 1.4B GBP
Size Large
Type Sector Agnostic
DESCRIPTION

Foresight Group LLP (Formerly VCF Partners)


DEAL STATS #
Overall 19 of 61
Sector: Information Technology M&A 2 of 7
Type: Add-on Acquisition M&A Deals 12 of 34
Country: United Kingdom M&A 18 of 59
Year: 2019 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-11-18 Promethean Particles

Nottingham, United Kingdom

Promethean Particles is a company specialising in manufacturing of nanomaterials. Promethean Particles offers a wide range of nanoparticle dispersions for numerous applications. Promethean Particles was founded in 2007 and is based in Nottingham, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-10 Mixergy

Oxfordshire, United Kingdom

Mixergy develop smart and connected hot water technologies which enable customers to live better, save money, and reduce your impact on the environment. Mixergy tanks achieve better utilization of solar PV and heat pumps. Mixergy was founded in 2014 and is based in Oxfordshire, United Kingdom.

Buy -