M&A Deal Summary

OneSix Acquires Strong

On June 10, 2024, OneSix acquired information technology company Strong from Advantage Solutions

Acquisition Highlights
  • This is OneSix’s 1st transaction in the Information Technology sector.
  • This is OneSix’s 1st transaction in the United States.
  • This is OneSix’s 1st transaction in Illinois.

M&A Deal Summary
Date 2024-06-10
Target Strong
Sector Information Technology
Buyer(s) OneSix
Sellers(s) Advantage Solutions
Deal Type Divestiture

Target

Strong

Chicago, Illinois, United States
Strong is a provider of artificial intelligence, machine learning, and data science services for leading brands in consumer goods and retail, automotive, hospitality, marketing, and advertising, pharmaceuticals, technology, and other industries. Strong was founded in 2016 and is based in Chicago, Illinois.

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Buyer(S) 1

Buyer

OneSix

Chicago, Illinois, United States
Category Company
Founded 2013
Sector Information Technology
DESCRIPTION

OneSix specializes in leveraging data and cloud technologies to address clients’ business challenges. The company has strategic partnerships with Snowflake, Matillion, Microsoft, AWS, Fivetran, and more, to deliver best-in-class solutions to its client base. OneSix was founded in 2013 and is based in Chicago, Illinois.

DEAL STATS #
Overall 1 of 1
Sector (Information Technology) 1 of 1
Type (Divestiture) 1 of 1
State (Illinois) 1 of 1
Country (United States) 1 of 1
Year (2024) 1 of 1

Seller(S) 1

SELLER

Advantage Solutions

Clayton, Missouri, United States
Category Company
Founded 1987
Sector Marketing
Employees20,000
Revenue 4.2B USD (2023)
DESCRIPTION

Advantage Solutions is a business solutions provider committed to driving growth for consumer goods manufacturers and retailers through winning insights and execution. Advantage’s data and technology-enabled omnichannel solutions including sales, retail merchandising, business intelligence, digital commerce, and a full suite of marketing services are designed to help brands and retailers across a broad range of channels drive consumer demand, increase sales and achieve operating efficiencies. Headquartered in Irvine, California, Advantage has offices throughout the United States and Canada and a presence in select markets throughout Africa, Asia, Australia and Europe. Advantage Solutions was founded in 1987 and is based in Clayton, Missouri.

DEAL STATS #
Overall 4 of 5
Sector (Information Technology) 2 of 2
Type (Divestiture) 4 of 5
State (Illinois) 1 of 1
Country (United States) 4 of 5
Year (2024) 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-06-04 Data Council

Jacksonville, Florida, United States

Data Council provides reliable retail product information solutions. Their IX-ONE membership-based platform provides independently verified and standardized product information to vendors, brokers, distributors, retailers and key partners in the organic, natural and specialty products industry. Their unique approach allows its members royalty-free use of all applicable data and images to run their businesses including internal systems, marketing, billing and more. They physically handle and image every product annually including capturing all available data. Data Council was formed in 2014 and is headquartered in Jacksonville, Florida.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-06-18 Jun Group

New York, New York, United States

Jun Group is a mobile video and branded content advertising platform, providing social-media video advertising services. Jun Group was founded in 2005 and is based in New York City.

Sell $185M
Mergr

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