Secondary Buyout • Media

One Equity Partners Acquires Msq Partners

On June 12, 2023, private equity firm One Equity Partners acquired media company Msq Partners from LDC

Acquisition Context
  • This is One Equity Partners’ 4th transaction in the Media sector.
  • This is One Equity Partners’ 7th transaction in the United Kingdom.

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M&A Deal Summary

Date June 12, 2023
Target Msq Partners
Sector Media
Buyer(s) One Equity Partners
Sellers(s) LDC
Deal Type Secondary Buyout

Target Company

Msq Partners

London, United Kingdom
Msq Partners is an international group of creative agencies offers a broad range of marketing communications and related digital transformation and creative service offerings for consumer and B2B businesses, such as advertising, public relations, design, brand strategy, direct digital marketing and research. Msq Partners was founded in 2011 and is based in London, United Kingdom.
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Buyer Overview 1

Buyer

One Equity Partners

New York, New York, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2001
PE ASSETS 10.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

One Equity Partners (OEP) is a private equity firm that targets buyout and growth capital investments in North America, Europe, and Asia. OEP prefers to be the lead investor and typically commits $30 to $150 million per transaction. Sectors of interest include industrial products/services, consumer, retail, chemicals, media, communications, and healthcare. One Equity Partners was formed in 2001 and spun out of JP Morgan Chase in 2015. One Equity Partners is based in New York, New York.


Deal Context for Buyer #
Overall 122 of 139
Sector: Media 4 of 4
Type: Secondary Buyout 19 of 24
Country: United Kingdom 7 of 8
Year: 2023 4 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-05-04 Kirey Group

Milan, Italy

Kirey Group provides IT services for the insurance industry and is the long-term partner of Tech Mahindra in Italy. Kirey Group was founded in 2009 and is based in Milan, Italy.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-06-14 CoxReps

New York, New York, United States

CoxReps is a national television representation company, delivering local, smart media solutions on a national scale on behalf of the most respected broadcast groups. CoxReps is based in New York, New York.

Sell -

Seller Profile 1

SELLER

LDC

London, United Kingdom

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1981
PE ASSETS 3.9B GBP
Size Large
Type Sector Agnostic
DESCRIPTION

LDC is the private equity and investment arm of Lloyds Banking Group. LDC invests in mid-market companies throughout the UK. LDC seeks high growth businesses with at least two years of profitability (greater than £1 million). The Firm looks to commit £2 to £100 million in companies generating at least £5 million in revenue. Areas of interest include cleantech/environmental, construction/property, financial services, healthcare, industrials, retail/consumer, support services, TMT and travel/leisure. Prospective transaction types includes acquisition financings, development capital, equity release, MBOs, MBIs, mergers, private placements, and secondary buy-outs. LDC was formed in 1981 and is based in London.


Deal Context for Seller #
Overall 192 of 210
Sector: Media 11 of 11
Type: Secondary Buyout 69 of 77
Country: United Kingdom 186 of 204
Year: 2023 3 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-06-06 Star Live

Milton Keynes, United Kingdom

Star Live is a specialist production agency that delivers live event and specialist build solutions. Star Live is based in Milton Keynes, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-06-13 BCIS

London, United Kingdom

BCIS is a cost benchmarking and valuation platform for construction. BCIS supports approximately 4,000 customers across the construction, facilities management and insurance sectors, providing access to the industry’s most comprehensive data sets on building costs and rates. BCIS is based in London, United Kingdom.

Buy -