M&A Deal Summary

Omniture Acquires WebSideStory Search and Content Solutions

On January 1, 2008, Omniture acquired information technology company WebSideStory Search and Content Solutions for 394M USD

Acquisition Highlights
  • This is Omniture’s 1st transaction in the Information Technology sector.
  • This is Omniture’s largest (disclosed) transaction.
  • This is Omniture’s 2nd transaction in the United States.
  • This is Omniture’s 2nd transaction in California.
Investment Fate
  • WebSideStory Search and Content Solutions was divested to a consortium of strategic buyers in 2009.

M&A Deal Summary
Date 2008-01-01
Target WebSideStory Search and Content Solutions
Sector Information Technology
Buyer(s) Omniture
Deal Type Add-on Acquisition
Deal Value 394M USD

Target

WebSideStory Search and Content Solutions

San Diego, California, United States
WebSideStory is a provider of Internet-based web audience analysis and Internet intelligence. The company takes the pulse of the Internet by analyzing and storing data from billions of web page views worldwide.

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Buyer(S) 1

Buyer

Omniture

Orem, Utah, United States
Category Company
Founded 1996
Sector Internet Software and Services
Employees1,194
DESCRIPTION

Omniture, Inc. is a provider of web analytics tools and services.

DEAL STATS #
Overall 2 of 2
Sector (Information Technology) 1 of 1
Type (Add-on Acquisition) 2 of 2
State (California) 2 of 2
Country (United States) 2 of 2
Year (2008) 1 of 1
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-12-13 OfferMatica

San Francisco, California, United States

OfferMatica Corp. is a provider of software-as-a-service scientific marketing solutions. It develops software to test, measure, and optimize Internet marketing and advertising campaigns.

Buy $65M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2009-10-01 WebSideStory Search and Content Solutions

San Diego, California, United States

WebSideStory is a provider of Internet-based web audience analysis and Internet intelligence. The company takes the pulse of the Internet by analyzing and storing data from billions of web page views worldwide.

Sell -
Mergr

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