Omniture - M&A Summary, Ownership, and Business Overview

Internet Software And ServicesCompany

Omniture M&A Summary

Omniture has acquired 2 companies of its own. A total of 1 acquisition came from private equity firms. It has also divested 1 asset.

Omniture’s largest acquisition to date was in 2008, when it acquired WebSideStory Search and Content Solutions for $394M. Omniture has acquired in 1 US state. The Company’s most targeted sectors include information technology (50%) and software (50%).

Omniture Ownership

Who owns Omniture?

Omniture is owned by Adobe. It was acquired on October 23, 2009.

Was Omniture formerly PE-backed?

Yes. Omniture was formerly owned by 3 private investors.

Omniture Business Overview

Where is Omniture headquartered?

Omniture is headquartered in Orem, Utah.

How many employees does Omniture have?

Omniture has 1,194 employees.

What sector is Omniture in?

Omniture is an internet software and services company.

When was Omniture founded?

Omniture was founded in 1996.

M&A Summary

  • M&A Total Activity3
    • M&A Buy Activity2
    • M&A Sell Activity1
  • Total Sectors Invested 2
  • Total Countries Invested 1
  • M&A Buy/Sell Connections 2

Omniture, Inc.

550 East Timpanogos Circle,
Orem, Utah 84097
United States,
(801) 722-7000
www.omniture.com

Omniture, Inc. is a provider of web analytics tools and services.


M&A Summary

Buy vs Sell

Year ≤ '04 '05 '06 '07 '08 '09 T
Buy (0.4/yr) # - - - 1 1 - 2
vol $65M $394M $459M
Sell (0.2/yr) # - - - - - 1 1
  3

Most Recent M&A

Company Date Value Type
WebSideStory Search and Content Solutions, Inc. 2009-10-01 - Divestiture
San Diego, California
WebSideStory Search and Content Solutions, Inc. 2008-01-01 394M USD Add-on Acquisition
San Diego, California
OfferMatica Corp. 2007-12-13 65M USD Add-on Acquisition
San Francisco, California · www.offermatica.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Information Technology 1 (50%) 394M (86%) 1 (100%) -
Software 1 (50%) 65M (14%) - -
Total 2 $459M 1 -

By Geo

State/Country Buy Value Sell Value
United States 2 459M 1 -
  California 2 459M 1 -
Total 2 $459M 1 -

Deal Values

buy # Total
$100M to $1B 1 $394M
< $100M 1 $65M
TOTAL $459M
Largest WebSideStory Search and Content Solutions, Inc.
$394M (2008-01-01)

M&A Connections

Deals
Acquired from
Investor(s)
50%
1 (50%)
Divested to
Strategic(s)
100%
1 (100%)

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