M&A Deal Summary

Omnicom Group Acquires TBWA Worldwide

On May 26, 1993, Omnicom Group acquired media company TBWA Worldwide

Acquisition Highlights
  • This is Omnicom Group’s 2nd transaction in the Media sector.
  • This is Omnicom Group’s 2nd transaction in the United States.
  • This is Omnicom Group’s 1st transaction in New York.

M&A Deal Summary
Date 1993-05-26
Target TBWA Worldwide
Sector Media
Buyer(s) Omnicom Group
Deal Type Add-on Acquisition

Target

TBWA Worldwide

New York, New York, United States
TBWA Worldwide, Inc., a advertising company.

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Buyer(S) 1

Buyer

Omnicom Group

New York, New York, United States
Category Company
Founded 1944
Sector Marketing
Employees75,900
Revenue 14.7B USD (2023)
DESCRIPTION

Omnicom Group is an advertising, marketing, and corporate communications company. The company offers a wide range of services in advertising, strategic media planning and buying, precision marketing, retail and digital commerce, branding, experiential, public relations, healthcare marketing and other specialty marketing services to over 5,000 clients in more than 70 countries. Omnicom Group was founded in 1944 and is based in New York City.

DEAL STATS #
Overall 2 of 30
Sector (Media) 2 of 12
Type (Add-on Acquisition) 2 of 29
State (New York) 1 of 8
Country (United States) 2 of 25
Year (1993) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
1988-12-01 Schechter Group

United States

Schechter Group, a media company.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
1996-01-10 Ketchum

New York, New York, United States

Ketchum, Inc. is a provider of public relations, marketing, and corporate communications services worldwide.

Buy -
Mergr

Product

Company

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