Omnicom Group - M&A Summary and Business Overview

MarketingCompany

Omnicom Group M&A Summary

Omnicom Group has acquired 29 companies, including 9 in the last 5 years. A total of 2 acquisitions came from private equity firms.

Omnicom Group’s largest acquisition to date was in 2023, when it acquired Flywheel Digital for $835M. Omnicom Group has acquired in 12 different US states, and 4 countries. The Company’s most targeted sectors include media (42%) and marketing (38%).

Omnicom Group Business Overview

Where is Omnicom Group headquartered?

Omnicom Group is headquartered in New York, New York.

What is Omnicom Group’s revenue?

Omnicom Group disclosed revenue of 14,692M USD for 2023 and 14,289M USD for 2022.

How many employees does Omnicom Group have?

Omnicom Group has 75,900 employees.

What sector is Omnicom Group in?

Omnicom Group is a marketing company.

When was Omnicom Group founded?

Omnicom Group was founded in 1944.

M&A Summary

  • M&A Total Activity29
    • M&A Buy Activity29
  • Total Sectors Invested 5
  • Total Countries Invested 4
  • M&A Buy/Sell Connections 3
  • M&A Advisors 2

Omnicom Group

Omnicom Group, Inc.

280 Park Avenue,
New York, New York 10017
United States,
(212) 415-3600
www.omnicomgroup.com

Omnicom Group is an advertising, marketing, and corporate communications company. The company offers a wide range of services in advertising, strategic media planning and buying, precision marketing, retail and digital commerce, branding, experiential, public relations, healthcare marketing and other specialty marketing services to over 5,000 clients in more than 70 countries. Omnicom Group was founded in 1944 and is based in New York City.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (1.6/yr) # 21 - 2 2 3 1 29
vol $835M $835M
Sell (0.0/yr) # - - - - - - 0
  29

Most Recent M&A

Company Date Value Type
LeapPoint LLC 2024-09-27 - Add-on Acquisition
Reston, Virginia · www.leappoint.com
Flywheel Digital LLC 2023-10-30 835M USD Divestiture
Baltimore, Maryland · www.flywheeldigital.com
PLUS Communications 2023-09-07 - Add-on Acquisition
Arlington, Virginia · www.pluspr.com
FP1 Strategies 2023-09-07 - Add-on Acquisition
, United States · www.fp1.com
TA Digital Solutions, Inc. 2022-03-02 - Add-on Acquisition
Newark, California · www.tadigital.com
Propeller Communications, Inc. 2022-02-02 - Add-on Acquisition
Summit, New Jersey · www.propellercommunicates.com
Antoni Holding GmbH 2021-09-20 - Add-on Acquisition
Berlin, Germany · www.antoni.de
Oliver Schrott Kommunikation GmbH 2021-09-20 - Add-on Acquisition
Köln, Germany · www.osk.de
Smart Digital GmbH 2019-09-26 - Add-on Acquisition
Gerlingen, Germany · www.smart-digital.de
Gencorp Technologies, Inc. 2018-08-02 - Add-on Acquisition
Addison, Texas · www.credera.com
View All >>

Business Unit M&A

Company Acquired Add-On/Sale Date #
Diversified Agency Services, Inc.    - Hall & Partners Ltd. 2023-04-12 3
New York, New York · www.dasglobal.com London, United Kingdom · www.hallandpartners.com
Diversified Agency Services, Inc.    - Communispace Corp. 2023-04-12 2
New York, New York · www.dasglobal.com Boston, Massachusetts · www'cspace.com
Gencorp Technologies, Inc. 2018-08-02 The DMW Group Ltd. 2020-07-27 3
Addison, Texas · www.credera.com London, United Kingdom · www.dmwgroup.com
Signature Graphics, Inc. 2007-08-01 Target Media Northwest 2019-08-13 1
Porter, Indiana · www.signaturegraph.com Spokane, Washington
Diversified Agency Services, Inc.    - MarketStar Corp. 2019-03-05 1
New York, New York · www.dasglobal.com Ogden, Utah · www.marketstar.com
Omnicom Health Group, Inc.    - BioPharm Communications LLC 2016-05-05 2
New York, New York New Hope, Pennsylvania · www.biopharmcommunications.com
Ketchum, Inc. 1996-01-10 ICON International Communications Singapore 2013-11-12 2
New York, New York · www.ketchum.com Singapore, Singapore · www.iconinternational.com.sg

M&A by Sector

Sector Buy # Value Sell # Value
Media 12 (41%) - - -
Marketing 11 (38%) 835M (100%) - -
Information Technology 3 (10%) - - -
Business Services 2 (7%) - - -
Internet Software and Services 1 (3%) - - -
Total 29 $835M - -

By Geo

State/Country Buy Value Sell Value
United States 24 835M - -
  New York 7 - - -
  Virginia 3 - - -
  Missouri 2 - - -
  California 2 - - -
  Texas 1 - - -
  New Jersey 1 - - -
  Massachusetts 1 - - -
  Maryland 1 835M - -
  Indiana 1 - - -
  Illinois 1 - - -
  Georgia 1 - - -
Germany 3 - - -
India 1 - - -
New Zealand 1 - - -
Domestic 24 (83%) 835M (100%) - -
Cross-border 5 (17%) - - -
Total 29 $835M - -

Top M&A Advisors

Financial Deals
Moelis & Co.
 1
Legal Deals
Latham & Watkins
 1

Deal Values

buy # Total
$100M to $1B 1 $835M
TOTAL $835M
Largest Flywheel Digital LLC
$835M (2023-10-30)

M&A Connections

Deals
Acquired from
Investor(s)
7%
2 (7%)
Strategic(s)
3%
1 (3%)

Company Summary

SECTOR

Marketing

Revenue

14,692   3% 2023
14,289   0% 2022
14,289   9% 2021
13,171   12% 2020
14,954   3% 2019
15,290   1% 2018
15,274   1% 2017
15,417   2% 2016
15,134   2% 2015
15,318   6% 2014
14,584   3% 2013
14,219   2012
(millions of USD) Show More Show Less

Employees

75,900

Established

1944

Public

NYSE: OMC

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