M&A Deal Summary

Omnicom Group Acquires Snow Companies

On February 7, 2018, Omnicom Group acquired marketing company Snow Companies

Acquisition Highlights
  • This is Omnicom Group’s 4th transaction in the Marketing sector.
  • This is Omnicom Group’s 17th transaction in the United States.
  • This is Omnicom Group’s 1st transaction in Virginia.

M&A Deal Summary
Date 2018-02-07
Target Snow Companies
Sector Marketing
Buyer(s) Omnicom Group
Deal Type Add-on Acquisition

Target

Snow Companies

Williamsburg, Virginia, United States
Snow Companies LLC offers a full suite of healthcare marketing capabilities, focused on working directly with the patient community. Through its Patient Ambassador® programs, Snow was the first in the industry to bring its clients a dedicated, strategic, regulatory-compliant channel to have patients share their stories. The Company also offers industry award-winning video production as well as patient-centric call center services. The Company works with a wide variety of clients, including top pharmaceutical companies, cutting edge biotech companies and disease advocacy organizations.

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Buyer(S) 1

Buyer

Omnicom Group

New York, New York, United States
Category Company
Founded 1944
Sector Marketing
Employees75,900
Revenue 14.7B USD (2023)
DESCRIPTION

Omnicom Group is an advertising, marketing, and corporate communications company. The company offers a wide range of services in advertising, strategic media planning and buying, precision marketing, retail and digital commerce, branding, experiential, public relations, healthcare marketing and other specialty marketing services to over 5,000 clients in more than 70 countries. Omnicom Group was founded in 1944 and is based in New York City.

DEAL STATS #
Overall 19 of 30
Sector (Marketing) 4 of 12
Type (Add-on Acquisition) 19 of 29
State (Virginia) 1 of 3
Country (United States) 17 of 25
Year (2018) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-05-16 Rabin Martin

New York, New York, United States

Rabin Martin is a global health strategy consulting firm that helps clients be leaders in improving health and access to global health technologies.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-08-02 Credera

Addison, Texas, United States

Gencorp Technologies, Inc. is a full-service provider of management and technology consulting services. With a core focus on marTech and ecommerce platforms, the company delivers solutions that increase customer engagement and drive sales growth.

Buy -
Mergr

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