M&A Deal Summary |
|
|---|---|
| Date | 2019-09-26 |
| Target | Smart Digital |
| Sector | Marketing |
| Buyer(s) | Omnicom Group |
| Deal Type | Add-on Acquisition |
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| Category | Company |
|---|---|
| Founded | 1944 |
| Sector | Marketing |
| Employees | 74,900 |
| Revenue | 15.7B USD (2024) |
Omnicom Group is an advertising, marketing, and corporate communications company. The company offers a wide range of services in advertising, strategic media planning and buying, precision marketing, retail and digital commerce, branding, experiential, public relations, healthcare marketing and other specialty marketing services to over 5,000 clients in more than 70 countries. Omnicom Group was founded in 1944 and is based in New York, New York.
| DEAL STATS | # |
|---|---|
| Overall | 21 of 30 |
| Sector: Marketing M&A | 5 of 12 |
| Type: Add-on Acquisition M&A Deals | 21 of 29 |
| Country: Germany M&A | 1 of 3 |
| Year: 2019 M&A | 1 of 1 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2018-08-02 |
Credera
Addison, Texas, United States Gencorp Technologies, Inc. is a full-service provider of management and technology consulting services. With a core focus on marTech and ecommerce platforms, the company delivers solutions that increase customer engagement and drive sales growth. |
Buy | - |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2021-09-20 |
Antoni
Berlin, Germany Antoni is a digitally native advertising agency. Antoni expanded its services to leading brands such as Vodafone, bett1.de, Kärcher, and Katjes. Antoni was born with data and digital capabilities at its core and since its formation has recruited and developed talent that utilizes new technologies and platforms for all its marketing programs. Antoni was founded in 2015 and is based in Berlin, Germany. |
Buy | - |
