M&A Deal Summary

Omnicom Group Acquires Rodgers Townsend

On August 11, 2006, Omnicom Group acquired media company Rodgers Townsend

Acquisition Highlights
  • This is Omnicom Group’s 10th transaction in the Media sector.
  • This is Omnicom Group’s 13th transaction in the United States.
  • This is Omnicom Group’s 2nd transaction in Missouri.

M&A Deal Summary
Date 2006-08-11
Target Rodgers Townsend
Sector Media
Buyer(s) Omnicom Group
Deal Type Add-on Acquisition

Target

Rodgers Townsend

Saint Louis, Missouri, United States
Rodgers Townsend LLC, a advertising agency. Rodgers offers direct marketing, interactive marketing, media planning, and design services.

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Buyer(S) 1

Buyer

Omnicom Group

New York, New York, United States
Category Company
Founded 1944
Sector Marketing
Employees75,900
Revenue 14.7B USD (2023)
DESCRIPTION

Omnicom Group is an advertising, marketing, and corporate communications company. The company offers a wide range of services in advertising, strategic media planning and buying, precision marketing, retail and digital commerce, branding, experiential, public relations, healthcare marketing and other specialty marketing services to over 5,000 clients in more than 70 countries. Omnicom Group was founded in 1944 and is based in New York City.

DEAL STATS #
Overall 13 of 29
Sector (Media) 10 of 12
Type (Add-on Acquisition) 13 of 28
State (Missouri) 2 of 2
Country (United States) 13 of 24
Year (2006) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2003-01-07 Serino Coyne

New York, New York, United States

Serino Coyne, Inc., a marketing and ad firm.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-08-01 Signature Graphics

Porter, Indiana, United States

Signature Graphics, Inc., provides a full range of high quality, customized fleet graphics marketing and advertising solutions to brand and image conscious businesses that operate or control vehicle fleets in North America.

Buy -
Mergr

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