M&A Deal Summary

Omnicom Group Acquires Propeller

On February 2, 2022, Omnicom Group acquired marketing company Propeller

Acquisition Highlights
  • This is Omnicom Group’s 8th transaction in the Marketing sector.
  • This is Omnicom Group’s 19th transaction in the United States.
  • This is Omnicom Group’s 1st transaction in New Jersey.

M&A Deal Summary
Date 2022-02-02
Target Propeller
Sector Marketing
Buyer(s) Omnicom Group
Deal Type Add-on Acquisition

Target

Propeller

Summit, New Jersey, United States
Propeller is a digitally-focused marketing agency that specializes in omnichannel communications to healthcare professionals. Using a unique, data-driven, 360-degree marketing approach, Propeller aligns Strategy, Content, and Execution across every customer experience to “influence the influential” and help pharmaceutical, biotech, and device manufacturers achieve stronger commercial results. Propeller was founded in 2006 and is based in Summit, New Jersey.

Search 201,157 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try For Free 7-Day Free Trial

Buyer(S) 1

Buyer

Omnicom Group

New York, New York, United States
Category Company
Founded 1944
Sector Marketing
Employees75,900
Revenue 14.7B USD (2023)
DESCRIPTION

Omnicom Group is an advertising, marketing, and corporate communications company. The company offers a wide range of services in advertising, strategic media planning and buying, precision marketing, retail and digital commerce, branding, experiential, public relations, healthcare marketing and other specialty marketing services to over 5,000 clients in more than 70 countries. Omnicom Group was founded in 1944 and is based in New York City.

DEAL STATS #
Overall 24 of 30
Sector (Marketing) 8 of 12
Type (Add-on Acquisition) 24 of 29
State (New Jersey) 1 of 1
Country (United States) 19 of 25
Year (2022) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-09-20 Antoni

Berlin, Germany

Antoni is a digitally native advertising agency. Antoni expanded its services to leading brands such as Vodafone, bett1.de, Kärcher, and Katjes. Antoni was born with data and digital capabilities at its core and since its formation has recruited and developed talent that utilizes new technologies and platforms for all its marketing programs. Antoni was founded in 2015 and is based in Berlin, Germany.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-03-02 TA Digital

Newark, California, United States

TA Digital is a global digital experience consultancy that specializes in the design, delivery, and implementation of customer experience, digital content management, and digital commerce solutions for enterprise clients. TA Digital is based in Newark, California.

Buy -
Mergr

Product

Company

Legal