M&A Deal Summary

Omnicom Group Acquires PLUS Communications

On September 7, 2023, Omnicom Group acquired marketing company PLUS Communications

Acquisition Highlights
  • This is Omnicom Group’s 10th transaction in the Marketing sector.
  • This is Omnicom Group’s 22nd transaction in the United States.
  • This is Omnicom Group’s 2nd transaction in Virginia.

M&A Deal Summary
Date 2023-09-07
Target PLUS Communications
Sector Marketing
Buyer(s) Omnicom Group
Deal Type Add-on Acquisition
Advisor(s) BrightTower (Financial)

Target

PLUS Communications

Arlington, Virginia, United States
PLUS Communications is a consulting firm specializing in campaign management, media relations, coalition building, award-winning advertising, cutting-edge digital engagement, crisis communications, litigation support and message development. PLUS Communications is based in Arlington, Virginia.

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Buyer(S) 1

Buyer

Omnicom Group

New York, New York, United States
Category Company
Founded 1944
Sector Marketing
Employees75,900
Revenue 14.7B USD (2023)
DESCRIPTION

Omnicom Group is an advertising, marketing, and corporate communications company. The company offers a wide range of services in advertising, strategic media planning and buying, precision marketing, retail and digital commerce, branding, experiential, public relations, healthcare marketing and other specialty marketing services to over 5,000 clients in more than 70 countries. Omnicom Group was founded in 1944 and is based in New York City.

DEAL STATS #
Overall 27 of 30
Sector (Marketing) 10 of 12
Type (Add-on Acquisition) 27 of 29
State (Virginia) 2 of 3
Country (United States) 22 of 25
Year (2023) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-09-07 FP1 Strategies

United States

FP1 Strategies is a consulting and political advertising firm.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-10-30 Flywheel

Baltimore, Maryland, United States

Flywheel is a cloud-based digital commerce platform that enables clients to access near real-time performance measurement and improve sales, share, and profit. Through its expertise, scale, global reach, and highly sophisticated AI and data-powered solutions, the company provides differentiated value for both consumer product companies and fast-growing brands. Flywheel is based in Baltimore, Maryland.

Buy $835M
Mergr

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