M&A Deal Summary

Omnicom Group Acquires Ketchum

On January 10, 1996, Omnicom Group acquired marketing company Ketchum

Acquisition Highlights
  • This is Omnicom Group’s 1st transaction in the Marketing sector.
  • This is Omnicom Group’s 3rd transaction in the United States.
  • This is Omnicom Group’s 2nd transaction in New York.

M&A Deal Summary

Date 1996-01-10
Target Ketchum
Sector Marketing
Buyer(s) Omnicom Group
Deal Type Add-on Acquisition

Target

Ketchum

New York, New York, United States
Ketchum, Inc. is a provider of public relations, marketing, and corporate communications services worldwide.

Search 214,107 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Buyer(S) 1

Buyer

Omnicom Group

New York, New York, United States

Category Company
Founded 1944
Sector Marketing
Employees74,900
Revenue 15.7B USD (2024)
DESCRIPTION

Omnicom Group is an advertising, marketing, and corporate communications company. The company offers a wide range of services in advertising, strategic media planning and buying, precision marketing, retail and digital commerce, branding, experiential, public relations, healthcare marketing and other specialty marketing services to over 5,000 clients in more than 70 countries. Omnicom Group was founded in 1944 and is based in New York, New York.


DEAL STATS #
Overall 3 of 30
Sector: Marketing M&A 1 of 12
Type: Add-on Acquisition M&A Deals 3 of 29
State: New York M&A 2 of 8
Country: United States M&A 3 of 25
Year: 1996 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
1993-05-26 TBWA Worldwide

New York, New York, United States

TBWA Worldwide, Inc., a advertising company.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
1997-04-10 Fleishman-Hillard

St. Louis, Missouri, United States

Fleishman-Hillard, Inc., a communications firm, specializing in public relations, public affairs, marketing, paid media, and transmedia and social content.

Buy -