M&A Deal Summary

Omnicom Group Acquires Credera

On August 2, 2018, Omnicom Group acquired information technology company Credera

Acquisition Highlights
  • This is Omnicom Group’s 1st transaction in the Information Technology sector.
  • This is Omnicom Group’s 18th transaction in the United States.
  • This is Omnicom Group’s 1st transaction in Texas.

M&A Deal Summary
Date 2018-08-02
Target Credera
Sector Information Technology
Buyer(s) Omnicom Group
Deal Type Add-on Acquisition

Target

Credera

Addison, Texas, United States
Gencorp Technologies, Inc. is a full-service provider of management and technology consulting services. With a core focus on marTech and ecommerce platforms, the company delivers solutions that increase customer engagement and drive sales growth.

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Buyer(S) 1

Buyer

Omnicom Group

New York, New York, United States
Category Company
Founded 1944
Sector Marketing
Employees75,900
Revenue 14.7B USD (2023)
DESCRIPTION

Omnicom Group is an advertising, marketing, and corporate communications company. The company offers a wide range of services in advertising, strategic media planning and buying, precision marketing, retail and digital commerce, branding, experiential, public relations, healthcare marketing and other specialty marketing services to over 5,000 clients in more than 70 countries. Omnicom Group was founded in 1944 and is based in New York City.

DEAL STATS #
Overall 20 of 30
Sector (Information Technology) 1 of 3
Type (Add-on Acquisition) 20 of 29
State (Texas) 1 of 1
Country (United States) 18 of 25
Year (2018) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-02-07 Snow Companies

Williamsburg, Virginia, United States

Snow Companies LLC offers a full suite of healthcare marketing capabilities, focused on working directly with the patient community. Through its Patient Ambassador® programs, Snow was the first in the industry to bring its clients a dedicated, strategic, regulatory-compliant channel to have patients share their stories. The Company also offers industry award-winning video production as well as patient-centric call center services. The Company works with a wide variety of clients, including top pharmaceutical companies, cutting edge biotech companies and disease advocacy organizations.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-09-26 Smart Digital

Gerlingen, Germany

Smart Digital GmbH offers the largest AI-based service for user-centered personalization. The consulting and technology company specializes in the development, implementation, and operation of customer-specific marketing solutions for real-time personalization. Powered by Artificial Intelligence (AI) toward real-time data streams.

Buy -
Mergr

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