M&A Deal Summary

Omnicom Group Acquires Flywheel

On October 30, 2023, Omnicom Group acquired marketing company Flywheel from Ascential for 835M USD

Acquisition Highlights
  • This is Omnicom Group’s 11th transaction in the Marketing sector.
  • This is Omnicom Group’s largest (disclosed) transaction.
  • This is Omnicom Group’s 23rd transaction in the United States.
  • This is Omnicom Group’s 1st transaction in Maryland.

M&A Deal Summary
Date 2023-10-30
Target Flywheel
Sector Marketing
Buyer(s) Omnicom Group
Sellers(s) Ascential
Deal Type Divestiture
Deal Value 835M USD

Target

Flywheel

Baltimore, Maryland, United States
Flywheel is a cloud-based digital commerce platform that enables clients to access near real-time performance measurement and improve sales, share, and profit. Through its expertise, scale, global reach, and highly sophisticated AI and data-powered solutions, the company provides differentiated value for both consumer product companies and fast-growing brands. Flywheel is based in Baltimore, Maryland.

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Buyer(S) 1

Buyer

Omnicom Group

New York, New York, United States
Category Company
Founded 1944
Sector Marketing
Employees75,900
Revenue 14.7B USD (2023)
DESCRIPTION

Omnicom Group is an advertising, marketing, and corporate communications company. The company offers a wide range of services in advertising, strategic media planning and buying, precision marketing, retail and digital commerce, branding, experiential, public relations, healthcare marketing and other specialty marketing services to over 5,000 clients in more than 70 countries. Omnicom Group was founded in 1944 and is based in New York City.

DEAL STATS #
Overall 28 of 29
Sector (Marketing) 11 of 11
Type (Divestiture) 1 of 1
State (Maryland) 1 of 1
Country (United States) 23 of 24
Year (2023) 3 of 3
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-09-07 PLUS Communications

Arlington, Virginia, United States

PLUS Communications is a consulting firm specializing in campaign management, media relations, coalition building, award-winning advertising, cutting-edge digital engagement, crisis communications, litigation support and message development. PLUS Communications is based in Arlington, Virginia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-09-27 LeapPoint

Reston, Virginia, United States

LeapPoint is a management and technology consulting firm that provides advisory and digital services as well as custom application development. LeapPoint offers a thoughtful blend of resources to bring just the right mix of business acumen and functional expertise to drive enterprise change. LeapPoint was founded in 2006 and is based in Reston, Virginia.

Buy -

Seller(S) 1

SELLER

Ascential

London, United Kingdom
Category Company
Founded 2016
Sector Media
Employees700
Revenue 206M GBP (2023)
DESCRIPTION

Ascential is an international business-to-business media company with a focused portfolio of events and information services products. In Exhibitions & Festivals, It organized a large scale exhibition, congresses, and festivals where customers come together to form business relationships and transact. Ascential was founded in 2016 and is headquartered in London, United Kingdom.

DEAL STATS #
Overall 10 of 11
Sector (Marketing) 1 of 1
Type (Divestiture) 9 of 10
State (Maryland) 1 of 1
Country (United States) 2 of 2
Year (2023) 1 of 1
Size (of disclosed) 1 of 9
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-08-11 Contagious

London, United Kingdom

Contagious is a creative and strategic intelligence firm that helps agencies and brands supercharge their marketing by learning from the world's most creative and effective companies and campaigns. Through its IQ intelligence platform, consulting services, training and events, Contagious inspires and enables marketers to deliver brave, effective and contagious creativity. Contagious is based in London, England.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-02-01 WGSN

London, United Kingdom

WGSN Ltd. is a provider of online subscription trend forecasting and related services to the fashion sector and design-led industries. WGSN was founded in 1998 and is based in London, United Kingdom.

Sell -
Mergr

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