Add-on Acquisition • Media

Omnicom Group Acquires DDB Mudra Pvt.

On October 24, 2011, Omnicom Group acquired media company DDB Mudra Pvt.

Acquisition Context
  • This is Omnicom Group’s 12th transaction in the Media sector.
  • This is Omnicom Group’s 1st transaction in India.

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M&A Deal Summary

Date October 24, 2011
Target DDB Mudra Pvt.
Sector Media
Buyer(s) Omnicom Group
Deal Type Add-on Acquisition

Target Company

DDB Mudra Pvt.

Mumbai, India
DDB Mudra Private Limited provides integrated marketing communication services in India.
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Buyer Overview 1

Buyer

Omnicom Group

New York, New York, United States

Category Company
Founded 1944
Sector Marketing
Employees74,900
Revenue 15.7B USD (2024)
DESCRIPTION

Omnicom Group is an advertising, marketing, and corporate communications company. The company offers a wide range of services in advertising, strategic media planning and buying, precision marketing, retail and digital commerce, branding, experiential, public relations, healthcare marketing and other specialty marketing services to over 5,000 clients in more than 70 countries. Omnicom Group was founded in 1944 and is based in New York, New York.


Deal Context for Buyer #
Overall 16 of 30
Sector: Media 12 of 12
Type: Add-on Acquisition 16 of 29
Country: India 1 of 1
Year: 2011 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-02-12 Shift

Victoria St Wellington, New Zealand

Shift is a provider of website design, online communications, social media, digital marketing, search, email, analytics and insights consultancy.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-11-16 Marina Maher Communications

New York, New York, United States

Marina Maher Communications (MMC) is the preeminent expert in marketing to women. The agency uses proprietary, data-driven methodology to develop fresh insights about women and leverages our deep relationships with influencers to motivate women to act. Based in New York, MMC creates award-winning communications programs for consumer, health and well-being and food and beverage companies.

Buy -

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