Add-on Acquisition • Media

Oi2 Media Acquires MediaResponse

On February 19, 2018, Oi2 Media acquired media company MediaResponse from VSS Capital Partners

Acquisition Context
  • This is Oi2 Media’s 1st transaction in the Media sector.
  • This is Oi2 Media’s 1st transaction in Spain.

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M&A Deal Summary

Date February 19, 2018
Target MediaResponse
Sector Media
Buyer(s) Oi2 Media
Sellers(s) VSS Capital Partners
Deal Type Add-on Acquisition
Advisor(s) Woodbridge International (Financial)

Target Company

MediaResponse

Madrid, Spain
MediaResponse is a group of online performance marketing companies helping advertisers to connect with the right audience through the appropriate product, technology and channel. Products and technologies include lead generation through proprietary email database (Canalmail); in-text contextual ads generating click through to customer sites (HOTWords); SEO/SEM campaign management (Newbriefing); email list brokering (LeadtoLead) and an online ad network with behavioural targeting technology (Efficienttarget).
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Buyer Overview 1

Buyer

Oi2 Media

Orlando, Florida, United States

Category Company
Sector Media
DESCRIPTION

Oi2 Media is a content and services provider to the audio and video marketplace in the U.S. with a growing presence in Latin America and Europe through over a network of 1,700+ radio affiliations to over 1,000+ unique radio stations with a territorial presence in 33 countries. Oi2 Media is based in Orlando, Florida. It has operations in Latin America, Europe, and internationally.


Deal Context for Buyer #
Overall 1 of 1
Sector: Media 1 of 1
Type: Add-on Acquisition 1 of 1
Country: Spain 1 of 1
Year: 2018 1 of 1

Seller Profile 1

SELLER

VSS Capital Partners

New York, New York, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1987
PE ASSETS 4.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

VSS Capital Partners is a private equity firm that targets investments in the media, communications, education, and information services sectors. VSS looks for opportunities with valuable brand franchises, stable cash flows, and infrastructure to support add-ons. The Firm will consider businesses throughout North America and Europe valued between $50 and $750 million. Prospective investment situations include management buyouts/buy-ins, expansion or acquisition financings, recapitalizations, build-ups, going private transactions, and partnerships. VSS was formed in 1987 and is based in New York, New York.


Deal Context for Seller #
Overall 48 of 58
Sector: Media 11 of 11
Type: Add-on Acquisition 18 of 24
Country: Spain 1 of 1
Year: 2018 2 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-01-09 Caravan Health

Kansas City, Missouri, United States

Caravan Health is a provider of value-based care advisory services for hospitals and physician practices. It enables healthcare providers to qualify, participate and succeed under value-based payment models, with a focus on Medicare Accountable Care Organizations. Covering almost a million patient lives, the company has helped more than 14,000 providers implement population health programs with affordable, end-to-end solutions to achieve superior results. Through its unique approach, the company's partner hospitals are able to achieve high-quality scores, new competencies, and strong physician relationships that have traditionally been out of reach, while still reducing overall care costs. Caravan Health was formed in 2013 and is based in Kansas City, Missouri.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-04-23 Radancy

New York, New York, United States

Radancy is a provider of enterprise software and services solutions for end-to-end talent sourcing, intelligently solving the most critical challenges for employers and delivering results that strengthen their organizations. Radancy was founded in 1967 and is based in New York, New York.

Sell -

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