M&A Deal Summary

Novacap Acquires IAS

On September 24, 2025, private equity firm Novacap acquired digital media company IAS for 1.9B USD

Acquisition Highlights
  • This is Novacap’s 2nd transaction in the Digital Media sector.
  • This is Novacap’s 2nd largest (disclosed) transaction.
  • This is Novacap’s 22nd transaction in the United States.
  • This is Novacap’s 5th transaction in New York.

M&A Deal Summary

Date 2025-09-24
Target IAS
Sector Digital Media
Buyer(s) Novacap
Deal Type Going Private
Deal Value 1.9B USD
Advisor(s) Jefferies (Financial)
Kirkland & Ellis (Legal)

Target

IAS

New York, New York, United States
IAS is a technology company specializing in measuring media quality to verify and optimize the placement of digital advertisements. IAS's capabilities include fraud detection, viewability assessment, brand safety assurance, and optimization services. IAS was founded in 2009 and is based in New York, New York.

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Buyer(S) 1

Buyer

Novacap

Brossard, Quebec, Canada

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1981
PE ASSETS 8.0B CAD
Size Mega
Type Sector Agnostic
DESCRIPTION

Novacap is a large private equity firm focused on middle-market company acquisitions in Canada. Novacap pursues companies with $30 to $500 million in sales and will consider transactions valued up to $500 million. Target transaction situations include partial or full buyouts, spin-offs, take privates, recapitalizations, and growth capital financings. Novacap will consider opportunities in basic industries as well as high-growth tech sectors. Novacap was formed in 1981 and has offices in Toronto and Montreal.


DEAL STATS #
Overall 66 of 66
Sector: Digital Media M&A 2 of 2
Type: Going Private M&A Deals 2 of 2
State: New York M&A 5 of 5
Country: United States M&A 22 of 22
Year: 2025 M&A 1 of 1
Size (of disclosed) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-10-03 GHP Group

Niles, Illinois, United States

GHP Group specializes in developing, distributing, importing, and manufacturing seasonal products for major home centers, retailers, and online retailers, such as BBQs, heaters, fireplaces, and drinking water solutions. GHP Group was founded in 2003 and is based in Niles, Illinois.

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