Add-on Acquisition • Information Services

NielsenIQ Acquires MTrix

On August 6, 2025, NielsenIQ acquired information services company MTrix

Acquisition Context

This is NielsenIQ’s 1st transaction in the Information Services sector.
This is NielsenIQ’s 1st transaction in Brazil.

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M&A Deal Summary
Date	August 6, 2025
Target	MTrix
Sector	Information Services
Buyer(s)	NielsenIQ
Deal Type	Add-on Acquisition

Target Company

MTrix

São Paulo, Brazil

MTrix is a global information and knowledge network that offers market intelligence and commercial effectiveness solutions. It provides a clear and comprehensive understanding of sales performance and consumer behavior in the retail and distribution sectors, revealing new growth paths that expand the competitive advantage of our clients and partners. MTrix is based in São Paulo, Brazil.

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Buyer Overview 1

Buyer

NielsenIQ

Chicago, Illinois, United States

Category	Company
Sector	Information Technology

DESCRIPTION

NielsenIQ is a comprehensive data, analytics, and insights company for global retailers and brands. NielsenIQ delivers the complete truth to retailers, manufacturers, and partners through comprehensive data sets and powerful insights. NielsenIQ was founded in 2020 and is based in Chicago, Illinois.

Deal Context for Buyer	#
Overall	7 of 7
Sector: Information Services	1 of 1
Type: Add-on Acquisition	6 of 6
Country: Brazil	1 of 1
Year: 2025	2 of 2

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2025-04-07	Gastrograph AI New York, New York, United States Gastrograph AI develops artificial intelligence solutions designed specifically for predictive product development in the CPG industry. Its platform efficiently models human sensory perception to understand consumer preferences for multiple demographics and countries and provides market and formulation insights that drive brand success for CPG clients. Gastrograph AI is based in New York City.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2025-04-07

Gastrograph AI

New York, New York, United States

Gastrograph AI develops artificial intelligence solutions designed specifically for predictive product development in the CPG industry. Its platform efficiently models human sensory perception to understand consumer preferences for multiple demographics and countries and provides market and formulation insights that drive brand success for CPG clients. Gastrograph AI is based in New York City.

Buy

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