M&A Deal Summary

Next 15 Group Acquires Engine Group

On March 3, 2022, Next 15 Group acquired marketing company Engine Group from Lake Capital for 78M GBP

Acquisition Highlights
  • This is Next 15 Group’s 11th transaction in the Marketing sector.
  • This is Next 15 Group’s 0th largest (disclosed) transaction.
  • This is Next 15 Group’s 16th transaction in the United Kingdom.

M&A Deal Summary
Date 2022-03-03
Target Engine Group
Sector Marketing
Buyer(s) Next 15 Group
Sellers(s) Lake Capital
Deal Type Add-on Acquisition
Deal Value 78M GBP

Target

Engine Group

London, United Kingdom
Engine Group is a broad-based digital transformation, communications and creative business. Engine’s business is comprised of three divisions: Communications, Creative and Transformation, providing a range of services across business transformation and client engagement campaigns. Engine Group was founded in 2004 and is based in London, United Kingdom.

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Buyer(S) 1

Buyer

Next 15 Group

London, United Kingdom
Category Company
Founded 1981
Sector Media
Employees4,340
Revenue 735M GBP (2024)
DESCRIPTION

Next Fifteen Communications Group is a digital marketing communications and public relations group. Next Fifteen Communications Group was founded in 1981 and is based in London, the United Kingdom.

DEAL STATS #
Overall 25 of 25
Sector (Marketing) 11 of 11
Type (Add-on Acquisition) 17 of 17
Country (United Kingdom) 16 of 16
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-10-01 M Booth Associates

New York, New York, United States

M Booth Associates, Inc. is a culture-first firm that attracts the best people and the best brands to a workplace alive with courage, ideas, respect, and humanity. The company integrates marketing programs that engage stakeholders through digital, social, earned media, and experiential channels.

Buy -

Seller(S) 1

SELLER

Lake Capital

Chicago, Illinois, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1998
PE ASSETS 1.3B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Lake Capital is a private equity firm that targets a limited number of middle-market, service-based companies. The firm typically allocates $50 to $75 million equity to each portfolio company initiative. However, with seller financing, third-party debt, and co-investment opportunities, significant capital (in addition to the initial equity allocation) is available to each initiative. The service-based businesses the firm pursues include marketing services, finance-related services, specialty services, healthcare services, consumer services, technology services, business process outsourcing services, and marketing services. The firm is typically interested in buyout, partnership and start-up opportunities. Lake Capital was formed in 1998 and is based in Chicago, Illinois.

DEAL STATS #
Overall 24 of 24
Sector (Marketing) 6 of 6
Type (Add-on Acquisition) 6 of 6
Country (United Kingdom) 1 of 1
Year (2022) 1 of 1
Size (of disclosed) 3 of 9
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-10-12 Whitney Bradley & Brown

Reston, Virginia, United States

Whitney, Bradley & Brown is a provider of management consulting services to U.S. federal agencies, including the Department of Defense, Department of Homeland Security, Veterans Health Administration, Department of Justice, Office of Personnel Management and a number of government-related contractors in the private sector. WBB offers a full-suite of management consulting services, including CONOPs, requirements, organizational development, acquisition, technical, program management and financial management consulting services. Whitney, Bradley & Brown was formed in 1981 and is based in Reston, Virginia.

Sell -
Mergr

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Company

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