Investment Summary

NewSpring Capital and ABS Capital Partners Invest In Cordial

On July 26, 2022, private equity firms NewSpring Capital and ABS Capital Partners invested in software company Cordial

Investment Highlights
  • This is NewSpring Capital’s 15th and ABS Capital Partners’ 6th transaction in the Software sector.
  • This is NewSpring Capital’s 174th and ABS Capital Partners’ 63rd transaction in the United States.
  • This is NewSpring Capital’s 13th and ABS Capital Partners’ 8th transaction in California.

Investment Summary

Date 2022-07-26
Target Cordial
Sector Software
Investor(s) NewSpring Capital
ABS Capital Partners
Deal Type Venture

Target

Cordial

San Diego, California, United States
Cordial is a cross-channel marketing platform built to help marketers create unique and unified customer experiences across all channels. Using unlimited data and advanced messaging capabilities, Cordial helps brands communicate with customers in highly personalized ways across email, SMS, mobile app and more. Cordial was founded in 2014 and is based in San Diego, California.

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Investor(S) 2

Investor

NewSpring Capital

Radnor, Pennsylvania, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1999
PE ASSETS 3.5B USD
Size Large
Type Sector Agnostic
DESCRIPTION

NewSpring Capital is a private investment firm focused on growth companies in the Mid-Atlantic US. The Firm can provide both growth equity and junior capital to prospective companies. NewSpring's target investment size for both mezzanine and equity financing is $2 to $5 million, although for new ventures, the Firm can commit up to $10 million. Sectors of interest include specialty manufacturing, technology, business services, information technology, life science, healthcare services, and medical devices. NewSpring Capital was formed in 1999 and is based in Radnor, Pennsylvania with an additional office in Short Hills, New Jersey.


DEAL STATS #
Overall 178 of 201
Sector: Software M&A 15 of 15
Type: Venture M&A Deals 24 of 24
State: California M&A 13 of 17
Country: United States M&A 174 of 197
Year: 2022 M&A 8 of 11
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-07-12 Lynn Electronics

North Wales, Pennsylvania, United States

Lynn Electronics is a manufacturer of custom fiber optic and copper cable assemblies in addition to offering a full catalog of cabling solutions for the data center and broadband markets. Lynn Electronics was founded in 1964 and is based in North Wales, Pennsylvania.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-08-05 Avantus

McLean, Virginia, United States

Avantus is a provider of mission-focused cyber, data analytics, and software development solutions to the Department of Defense, Intelligence Community, Department of Homeland Security, and other law enforcement and civilian agencies. Avantus is based in McLean, Virginia.

Sell $590M
Investor

ABS Capital Partners

Hunt Valley, Maryland, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1990
PE ASSETS 2.5B USD
Size Large
Type Sector Agnostic
DESCRIPTION

ABS Capital Partners is a private equity firm that invests in later-stage growth companies in the healthcare, technology, business services, media and communications sectors. ABS provides capital to help fund growth, provide shareholder liquidity, pursue acquisitions, or to effect a management buyout. The Firm prefers US based business and will consider both majority and minority positions. ABS looks to commit $10 to $25 million per transaction. ABS Capital was formed in 1990 and has offices in Baltimore, Maryland; Waltham, Massachusetts; and San Francisco, California.


DEAL STATS #
Overall 64 of 65
Sector: Software M&A 6 of 6
Type: Venture M&A Deals 20 of 20
State: California M&A 8 of 8
Country: United States M&A 63 of 63
Year: 2022 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-03-16 Audacious Inquiry

Baltimore, Maryland, United States

Audacious Inquiry is a health information technology and policy company that delivers bold solutions for connected healthcare. Ai’s industry-shaping technology offers efficient and cost-effective solutions for care coordination their nationally recognized team members provide actionable strategic consulting, and their services raise the bar for leveraging health data. Audacious Inquiry was founded in 2004 and is based in Baltimore, Maryland.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-08-22 PowerReviews

San Francisco, California, United States

PowerReviews is a provider of online customer review and Q&A capabilities that are proven to drive sales, improve the customer experience, and create actionable insights. PowerReviews was founded in 2005 and is based in San Francisco, California.

Sell -