M&A Deal Summary

Newell Brands Acquires Technical Concepts

On April 1, 2008, Newell Brands acquired consumer products company Technical Concepts from American Capital and Liberty Partners for 445M USD

Acquisition Highlights
  • This is Newell Brands’ 5th transaction in the Consumer Products sector.
  • This is Newell Brands’ 7th largest (disclosed) transaction.
  • This is Newell Brands’ 11th transaction in the United States.
  • This is Newell Brands’ 1st transaction in Virginia.

M&A Deal Summary
Date 2008-04-01
Target Technical Concepts
Sector Consumer Products
Buyer(s) Newell Brands
Sellers(s) American Capital
Liberty Partners
Deal Type Add-on Acquisition
Deal Value 445M USD

Target

Technical Concepts

Winchester, Virginia, United States
Technical Concepts, LLC is a designer and marketer of 'touch-free' automated products and other related products and services for hygiene and odor control in 'away from home' restrooms. An inventing, manufacturing and commercializing reliable, cost-effective product systems designed to meet the hygiene and touch free needs in washrooms and at washstations.

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Buyer(S) 1

Buyer

Newell Brands

Atlanta, Georgia, United States
Category Company
Founded 1903
Sector Consumer Products
Employees24,600
Revenue 8.1B USD (2023)
DESCRIPTION
Entrance to Newell Brands' corporate headquarters in Atlanta, Georgia.
Entrance to Newell Brands' corporate headquarters in Atlanta, Georgia.

Newell Brands is a marketer of consumer and commercial products. The Company's portfolio of leading brands include Rubbermaid, Sharpie, Graco, Calphalon, Irwin, Lenox, Levolor, Paper Mate, Dymo, Waterman, Parker, Goody, Rubbermaid Commercial Products and Aprica. Newell Brands was formerly known as Newell Rubbermaid. Newell Brands was founded in 1903 and is based in Atlanta, Georgia.

DEAL STATS #
Overall 13 of 23
Sector (Consumer Products) 5 of 14
Type (Add-on Acquisition) 11 of 19
State (Virginia) 1 of 3
Country (United States) 11 of 20
Year (2008) 2 of 3
Size (of disclosed) 7 of 13
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-04-01 Aprica Kassai

Osaka, Japan

Aprica Kassai, Inc. a maker of strollers, car seats and other children's products built on a foundation of science, paired with an artful sense of design to create products that function as well as they look, headquartered in Osaka, Japan.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2008-06-01 Solano International

Atlanta, Georgia, United States

Solano International is a provider of salon tools for salon stylists in the United States.

Buy -

Seller(S) 2

SELLER

American Capital

Category Private Equity Firm
Founded 1997
PE ASSETS 22.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

American Capital was a publicly traded buyout and mezzanine investment firm. American Capital invested in buyouts, growth capital financings, acquistion financings, and recapitalizations. The Firm looked to finance businesses with at least $4 million in EBITDA and valued between $20 and $500 million. American Capital ws a generalist firm with broad interest in traditional industries such as manufacturing, distribution, and services. American Capital's European investment affiliate is European Capital. European Capital looked to invest $10 to $600 million of equity, mezzanine, and/or senior debt in similar opportunities across Europe. American Capital was formed in 1997 and in January 2017, merged with Ares Capital Management.

DEAL STATS #
Overall 85 of 194
Sector (Consumer Products) 8 of 13
Type (Add-on Acquisition) 42 of 87
State (Virginia) 4 of 9
Country (United States) 84 of 186
Year (2008) 6 of 20
Size (of disclosed) 13 of 56
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-03-20 Exstream Software

Lexington, Kentucky, United States

Exstream Software, LLC ("Exstream Software")is a provider of enterprise software for the rapid design and delivery of personalized communications.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2008-04-10 Astrodyne TDI

Hackettstown, New Jersey, United States

Astrodyne TDI is a designer, manufacturer, and distributor of AC/DC power supplies, DC/DC converters, and external and wall-mount power adapters through catalog, direct sales, and internet. Astrodyne TDI was founded in 1994 and is based in Hackettstown, New Jersey.

Sell -
SELLER

Liberty Partners

New York, New York, United States

Investor Investor

Category Private Equity Firm
Founded 1992
PE ASSETS 1.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Liberty Partners is a private equity investment firm that targets controlling or substantial-minority investments in North American companies. Liberty looks for opportunities in manufacturing, business services, and education-related companies and seeks to invest $20 to $75 million of equity capital per transaction. Target businesses generally have at least $50 million in revenues and at least $6 million in EBITDA. Prospective transaction types include leveraged buyouts, corporate divestitures, recapitalizations, going-privates, build-ups, and growth financings. Liberty Partners was formed in 1992 and is based in New York City.

DEAL STATS #
Overall 17 of 32
Sector (Consumer Products) 2 of 3
Type (Add-on Acquisition) 7 of 12
State (Virginia) 2 of 2
Country (United States) 17 of 32
Year (2008) 1 of 5
Size (of disclosed) 1 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-06-01 Seawave

Middletown, Rhode Island, United States

Seawave, LLC is an FCC-licensed common carrier delivering satellite communications to ocean-going vessels. SeaWave offers two-way Internet e-mail and voice, full-color graphic weather charts, text weather forecasts, and other information services to private, government, and commercial vessels

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2008-05-01 Regulus Group

Napa, California, United States

Regulus Group, LLC is a U.S. outsourcer and integrated provider of bill presentment and payment processing; servicing nearly two billion paper and electronic items annually for Fortune 500 customers.

Sell -
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