M&A Deal Summary

NeuStar Acquires MarketShare Partners

On November 5, 2015, NeuStar acquired internet software and services company MarketShare Partners from Elevation Partners and FTV Capital for 450M USD

Acquisition Highlights
  • This is NeuStar’s 6th transaction in the Internet Software and Services sector.
  • This is NeuStar’s 2nd largest (disclosed) transaction.
  • This is NeuStar’s 12th transaction in the United States.
  • This is NeuStar’s 5th transaction in California.

M&A Deal Summary

Date 2015-11-05
Target MarketShare Partners
Sector Internet Software and Services
Buyer(s) NeuStar
Sellers(s) Elevation Partners
FTV Capital
Deal Type Add-on Acquisition
Deal Value 450M USD

Target

MarketShare Partners

Los Angeles, California, United States
MarketShare Partners LLC is a provider of cloud-based information services, enabling marketing and IT security professionals to promote and protect their businesses.

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Buyer(S) 1

Buyer

NeuStar

Reston, Virginia, United States

Category Company
Founded 1996
Sector Information Services
Revenue 1.1B USD (2015)
DESCRIPTION

NeuStar is a global information services provider driving the connected world forward with trusted, holistic identity resolution. The company serves many of the world’s brands to grow and guard their businesses with the most complete understanding of how to connect people, places, and things. The combination of Neustar’s unique, accurate and real-time identity system and its cloud-based workflow solutions empower businesses to make actionable, precise, and valuable decisions across marketing, risk, IT/security, network & operations departments. As the current sole provider to the U.S. Number Portability Administration Center, Neustar also facilitates the routing of all telephone call and text messages in the U.S. NeuStar was formed in 1996 and is based in Sterling, Virginia.


DEAL STATS #
Overall 14 of 17
Sector (Internet Software and Services) 6 of 6
Type (Add-on Acquisition) 12 of 13
State (California) 5 of 5
Country (United States) 12 of 15
Year (2015) 3 of 3
Size (of disclosed) 2 of 9
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-09-09 Transaction Network Services - Caller Authentication Assets

United States

Transaction Network Services - Caller Authentication Assets is a provider of communication services.

Buy $220M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-10-25 VeriSign - Security Services Customer Contracts

Reston, Virginia, United States

VeriSign, Inc. - Security Services Customer Contracts consists of Distributed Denial of Service (DDoS) Protection, Managed DNS, DNS Firewall and fee-based Recursive DNS services customer contracts.

Buy -

Seller(S) 2

SELLER

Elevation Partners

Menlo Park, California, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2005
PE ASSETS 1.9B USD
Size Large
Type Sector Focused
DESCRIPTION

Elevation Partners is a private equity firm that makes investments in media, entertainment, and consumer related companies. The Firm focuses on investing in intellectual property and content oriented businesses, as well as traditional media and entertainment assets. Elevation seeks to invest between $50 and $300 million in each transaction to help support growth and other initiatives. Elevation Partners was formed in 2005 and is based in Menlo Park, California with an additional office in New York City.


DEAL STATS #
Overall 7 of 7
Sector (Internet Software and Services) 3 of 3
Type (Add-on Acquisition) 5 of 5
State (California) 6 of 6
Country (United States) 6 of 6
Year (2015) 2 of 2
Size (of disclosed) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-04-01 SDI Media Group

Culver City, California, United States

SDI Media Group, Inc. provides voice localization business, providing subtitling, dubbing and translation services to broadcasters and TV channels in countries across the US, Europe, Asia and the Middle. SDI Media Group was founded in 1965 and is based in Culver City, California.

Sell -
SELLER

FTV Capital

San Francisco, California, United States

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 1998
PE ASSETS 6.2B USD
Size Large
Type Sector Agnostic
DESCRIPTION

FTV Capital is a multi-stage private equity firm focused on providing capital to high-growth companies. FTV generally seeks to invest in software, business services, and financial services companies which enable financial institutions to expand and to operate more efficiently. Investment proceeds are typically used to fund rapid organic growth, provide shareholder liquidity, pursue add-on acquisitions, or acquire divestitures. FTV prefers to act as the lead or control investor and targets equity commitments of $10 to $85 million per transaction. FTV Capital was established in 1998 and was formerly known as FTVentures. FTV Capital is based in San Francisco with an additional office in New York City.


DEAL STATS #
Overall 33 of 61
Sector (Internet Software and Services) 6 of 12
Type (Add-on Acquisition) 23 of 38
State (California) 10 of 17
Country (United States) 31 of 54
Year (2015) 2 of 2
Size (of disclosed) 1 of 14
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-10-13 InvestCloud

West Hollywood, California, United States

InvestCloud is a global company specializing in digital platforms that enable the development of financial solutions, pre-integrated into the Cloud. The company offers on-demand client experiences and intuitive operations solutions using an ever-expanding library of modular apps, resulting in powerful products. InvestCloud has over 20 global offices including New York, London, Geneva, Singapore, and Sydney, supporting trillions in assets across hundreds of diverse clients – from the largest banks in the world to wealth managers, asset managers, and asset services companies. InvestCloud was founded in 2010 and is based in West Hollywood, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-01-29 True Potential Wealth Management

Newcastle Upon Tyne, United Kingdom

True Potential Wealth Management is a financial services group in the UK. The financial services group provides technology and business support services to UK financial advisers and wealth management services for private individuals. True Potential Wealth Management was founded in 2007 and is based in Newcastle Upon Tyne, United Kingdom.

Buy -