M&A Deal Summary

Msq Partners Acquires UDG

On November 14, 2024, Msq Partners acquired digital media company UDG from Performance Interactive Alliance

Acquisition Highlights
  • This is Msq Partners’ 1st transaction in the Digital Media sector.
  • This is Msq Partners’ 1st transaction in Germany.

M&A Deal Summary
Date 2024-11-14
Target UDG
Sector Digital Media
Buyer(s) Msq Partners
Sellers(s) Performance Interactive Alliance
Deal Type Divestiture

Target

UDG

Ludwigsburg, Germany
UDG is an agency for digital market management and communication. UDG unites expertise in concept & design, digital architecture, and project implementation within the field of UX. The services on offer range from strategic marketing consulting services to digital design and implementation. UDG was founded in 2011 and is based in Ludwigsburg, Germany.

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Buyer(S) 1

Buyer

Msq Partners

London, United Kingdom
Category Company
Founded 2011
Sector Media
Employees600
DESCRIPTION

Msq Partners is an international group of creative agencies offers a broad range of marketing communications and related digital transformation and creative service offerings for consumer and B2B businesses, such as advertising, public relations, design, brand strategy, direct digital marketing and research. Msq Partners was founded in 2011 and is based in London, United Kingdom.

DEAL STATS #
Overall 5 of 5
Sector (Digital Media) 1 of 1
Type (Divestiture) 1 of 1
Country (Germany) 1 of 1
Year (2024) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-10-02 SPCSHP

Brooklyn, New York, United States

SPCSHP is an independent agency of creative specialists exploring new ways to engage and connect with people today. SPCSHP was formed in 2000 and is based in Brooklyn, New York.

Buy -

Seller(S) 1

SELLER

Performance Interactive Alliance

Hamburg, Germany
Category Company
Sector Marketing
Employees360
Revenue 140M EUR (2013)
DESCRIPTION

Performance Interactive Alliance (PIA) began as a consolidation of four independent online marketing businesses: Performance Media, Blue Summit Media, Econda and Delasocial. Their services include digital marketing and advertising, social media monitoring, web analytics, search engine optimisation and search engine advertising.

DEAL STATS #
Overall 1 of 1
Sector (Digital Media) 1 of 1
Type (Divestiture) 1 of 1
Country (Germany) 1 of 1
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-01-24 NORDPOL+ Agentur für Kommunikation

Hamburg, Germany

NORDPOL+ Agentur für Kommunikation GmbH is an automated advertising company. NORDPOL+ Agentur für Kommunikation is based in Hamburg, Germany.

Buy -
Mergr

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