M&A Deal Summary

Mobvista Acquires Reyun

On April 28, 2021, Mobvista acquired marketing company Reyun for 1.5B CNY

Acquisition Highlights
  • This is Mobvista’s 2nd transaction in the Marketing sector.
  • This is Mobvista’s 0th largest (disclosed) transaction.
  • This is Mobvista’s 1st transaction in China.

M&A Deal Summary
Date 2021-04-28
Target Reyun
Sector Marketing
Buyer(s) Mobvista
Deal Type Add-on Acquisition
Deal Value 1.5B CNY

Target

Reyun

Beijing, China
Reyun provides data monitoring, campaign management services and analyzes data from more than 700 million active devices each month. Reyun services wide-ranging companies including mobile games, social networking, finance, e-commerce, education, live broadcasting, life services, utility, and mobile network operators. Reyun is based in Beijing, China.

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Buyer(S) 1

Buyer

Mobvista

Guangzhou, China
Category Company
Founded 2013
Sector Marketing
DESCRIPTION

Mobvista is a mobile advertising company. Mobvista operates a worldwide mobile ad network, receiving more than 10 billion daily impressions from integrated ad spots and websites across more than 240 countries.

DEAL STATS #
Overall 3 of 3
Sector (Marketing) 2 of 2
Type (Add-on Acquisition) 3 of 3
Country (China) 1 of 1
Year (2021) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-07-14 Game Analytics ApS

Copenhagen, Denmark

Game Analytics ApS is a free analytics service platform for game developers is one of the largest in the world, with over 25,000 registered developers and more than 1 billion unique players tracked since launch. Currently, the platform maintains over 350 million monthly active users and 22,000 active games.

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