Mobvista - M&A Summary and Business Overview

MarketingCompany

Mobvista M&A Summary

Mobvista has acquired 3 companies, including 1 in the last 5 years.

Mobvista’s largest acquisition to date was in 2021, when it acquired Reyun for $235M. Mobvista has acquired in 1 US state, and 3 countries. The Company’s most targeted sectors include marketing (67%) and internet software and services (34%).

Mobvista Business Overview

Where is Mobvista headquartered?

Mobvista is headquartered in Guangzhou, China.

What sector is Mobvista in?

Mobvista is a marketing company.

When was Mobvista founded?

Mobvista was founded in 2013.

M&A Summary

M&A Total Activity3
- M&A Buy Activity3
Total Sectors Invested 2
Total Countries Invested 3

Mobvista

C8 Redtory, 128 Yuancun Si Heng Road,
Guangzhou,
China,
+86-20-37039757
www.mobvista.com

Mobvista is a mobile advertising company. Mobvista operates a worldwide mobile ad network, receiving more than 10 billion daily impressions from integrated ad spots and websites across more than 240 countries.

M&A Summary

Buy vs Sell

Year		≤ '19	'20	'21	'22	'23	'24	T
Buy (0.2/yr)	#	2	-	1	-	-	-	3
Buy (0.2/yr)	vol	$25M		$235M				$260M
Sell (0.0/yr)	#	-	-	-	-	-	-	0
								3

Most Recent M&A

Company	Date	Value	Type
Reyun	2021-04-28	235M CNY	Add-on Acquisition
Beijing, China · www.reyun.com
Game Analytics ApS	2016-07-14	-	Add-on Acquisition
Copenhagen, Denmark · www.gameanalytics.com
NativeX LLC	2016-02-29	25M USD	Add-on Acquisition
San Francisco, California · www.nativex.com
View All >>

M&A by Sector

Sector	Buy #	Value	Sell #	Value
Marketing	2 (67%)	260M (100%)	-	-
Internet Software and Services	1 (33%)	-	-	-
Total	3	$260M	-	-

By Geo

State/Country		Buy	Value	Sell	Value
China		1	235M	-	-
Denmark		1	-	-	-
United States		1	25M	-	-
	California	1	25M	-	-
Domestic		1 (33%)	235M (90%)	-	-
Cross-border		2 (67%)	25M (10%)	-	-
Total		3	$260M	-	-

Deal Values

buy	#	Total
$100M to $1B	1	$235M
< $100M	1	$25M
TOTAL		$260M
Largest	Reyun $235M (2021-04-28)

Company Summary

SECTOR

Marketing

Established

2013

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Mobvista - M&A Summary and Business Overview

MarketingCompany