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M&A Deal Summary

Millward Brown Acquires Impact Information

On June 11, 2001, Millward Brown acquired marketing company Impact Information

Acquisition Highlights
  • This is Millward Brown’s 1st transaction in the Marketing sector.
  • This is Millward Brown’s 1st transaction in South Africa.

M&A Deal Summary
Date 2001-06-11
Target Impact Information
Sector Marketing
Buyer(s) Millward Brown
Deal Type Add-on Acquisition

Target

Impact Information

Johannesburg, South Africa
Impact Information is a market research agency, wholly owned operation in Africa, and bringing the number of countries in which it has offices to 30.

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Buyer(S) 1

Buyer

Millward Brown

New York, New York, United States
Category Company
Sector Marketing
DESCRIPTION

Millward Brown is a global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions.

DEAL STATS #
Overall 1 of 6
Sector: Marketing M&A 1 of 3
Type: Add-on Acquisition M&A Deals 1 of 6
Country: South Africa M&A 1 of 1
Year: 2001 M&A 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-07-20 Cadem Advertising SA

Santiago, Chile

Cadem Advertising SA is a provider of an advertising, marketing communications and brand equity research services.

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Mergr

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