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  5. Millward Brown Acquires Habitus Investigación S.A.

M&A Deal Summary

Millward Brown Acquires Habitus Investigación S.A.

On December 19, 2014, Millward Brown acquired business services company Habitus Investigación S.A.

Acquisition Highlights
  • This is Millward Brown’s 2nd transaction in the Business Services sector.
  • This is Millward Brown’s 1st transaction in Ecuador.

M&A Deal Summary
Date 2014-12-19
Target Habitus Investigación S.A.
Sector Business Services
Buyer(s) Millward Brown
Deal Type Add-on Acquisition

Target

Habitus Investigación S.A.

Quito, Ecuador
Habitus Investigación S.A. is a provider of key demographic surveys and quantitative and qualitative analysis for its blue-chip client base.

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Buyer(S) 1

Buyer

Millward Brown

New York, New York, United States
Category Company
Sector Marketing
DESCRIPTION

Millward Brown is a global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions.

DEAL STATS #
Overall 5 of 6
Sector: Business Services M&A 2 of 2
Type: Add-on Acquisition M&A Deals 5 of 6
Country: Ecuador M&A 1 of 1
Year: 2014 M&A 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-08-26 InsightExpress

Stamford, Connecticut, United States

InsightExpress LLC is a provider of digital marketing research solutions.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-02-29 Analytics Quotient

Atlanta, Georgia, United States

Analytics Quotient, Inc. is a marketing analytics company that extracts insights from data to help clients define their marketing strategies.

Buy -
Mergr

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