M&A Deal Summary

Millward Brown Acquires Analytics Quotient

On February 29, 2016, Millward Brown acquired marketing company Analytics Quotient

Acquisition Highlights
  • This is Millward Brown’s 3rd transaction in the Marketing sector.
  • This is Millward Brown’s 2nd transaction in the United States.
  • This is Millward Brown’s 1st transaction in Georgia.

M&A Deal Summary
Date 2016-02-29
Target Analytics Quotient
Sector Marketing
Buyer(s) Millward Brown
Deal Type Add-on Acquisition

Target

Analytics Quotient

Atlanta, Georgia, United States
Analytics Quotient, Inc. is a marketing analytics company that extracts insights from data to help clients define their marketing strategies.

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Buyer(S) 1

Buyer

Millward Brown

New York, New York, United States
Category Company
Sector Marketing
DESCRIPTION

Millward Brown is a global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions.

DEAL STATS #
Overall 6 of 6
Sector (Marketing) 3 of 3
Type (Add-on Acquisition) 6 of 6
State (Georgia) 1 of 1
Country (United States) 2 of 2
Year (2016) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-12-19 Habitus Investigación S.A.

Quito, Ecuador

Habitus Investigación S.A. is a provider of key demographic surveys and quantitative and qualitative analysis for its blue-chip client base.

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