M&A Deal Summary

Merkle Acquires Shift7 Digital

On April 4, 2023, Merkle acquired marketing company Shift7 Digital from RLH Equity Partners

Acquisition Highlights
  • This is Merkle’s 9th transaction in the Marketing sector.
  • This is Merkle’s 20th transaction in the United States.
  • This is Merkle’s 4th transaction in New York.

M&A Deal Summary

Date 2023-04-04
Target Shift7 Digital
Sector Marketing
Buyer(s) Merkle
Sellers(s) RLH Equity Partners
Deal Type Add-on Acquisition

Target

Shift7 Digital

New York, New York, United States
Shift7 Digital is a full-service digital agency specializing in the needs of B2B clients. From strategy and program definition, to site design, platform selection, and marketing operations, Shift7 builds elegant solutions to meet the challenges you’re facing in today’s evolving digital landscape. Shift7 Digital was established in 2002 and is based in New York City.

Search 215,029 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Buyer(S) 1

Buyer

Merkle

Columbia, Maryland, United States

Category Company
Founded 1971
Sector Marketing
Employees3,400
Revenue 436M USD (2015)
DESCRIPTION
Entrance to Merkle's corporate headquarters in Columbia, Maryland.
Entrance to Merkle's corporate headquarters in Columbia, Maryland.

Merkle is a global data-driven, technology-enabled performance marketing agency and the largest independent agency in the US for CRM, digital, and search. Merkle is based in Columbia, Maryland.


DEAL STATS #
Overall 25 of 25
Sector: Marketing M&A 9 of 9
Type: Add-on Acquisition M&A Deals 25 of 25
State: New York M&A 4 of 4
Country: United States M&A 20 of 20
Year: 2023 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-01-04 Merkle RMG

Hagerstown, Maryland, United States

Merkle RMG is a processing, data and technology-driven company servicing the nonprofit, commercial and government sectors. Merkle RMG was founded in 1983 and is based in Hagerstown, Maryland.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-04-10 Filter

Seattle, Washington, United States

Filter is a design and digital marketing company serving Fortune 100 CPG and enterprise technology clients with embedded teams, on-site agencies, and fully outsourced solutions. Filter was founded in 1991 and is based in Seattle, Washington.

Sell -

Seller(S) 1

SELLER

RLH Equity Partners

Los Angeles, California, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1982
PE ASSETS 1.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

RLH Equity Partners is a private equity firm that targets investments in middle-market companies throughout North America. RLH look for market leaders generating sales of $25 to $200 million with high growth potential. General areas of interest include business services (including IT services), high value-added manufacturing, specialty distribution, healthcare, and financial services. The Firm invests in the range of $30 to $100 million per transaction. Prospective transaction situations include growth equity financings, shareholder liquidity, recapitalizations, and management buyouts. RLH Equity Partners was formed in 1982 and is based in Los Angeles, California.


DEAL STATS #
Overall 23 of 23
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 13 of 13
State: New York M&A 3 of 3
Country: United States M&A 23 of 23
Year: 2023 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-02-21 Connors Group

Canonsburg, Pennsylvania, United States

Connors Group is a provider of productivity and operational excellence solutions, helping clients improve their efficiency through its continuous improvement, performance management, and WFM system implementation services. It has extensive field experience and is credited with developing leading-edge workforce management tools and proven methodologies for long-term operational success. Connors Group was founded in 2008 and is based in Canonsburg, Pennsylvania.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-03-04 Red Clay Consulting

Atlanta, Georgia, United States

Red Clay Consulting is an Oracle-focused consultancy specializing in technology advisory and implementation for utility industry customers. Red Clay Consulting was founded in 2001 and is based in Atlanta, Georgia.

Buy -