Add-on Acquisition • Leisure

Memories Group Acquires SM Asset

On November 1, 2018, Memories Group acquired leisure company SM Asset from Samena Capital

Acquisition Context
  • This is Memories Group’s 1st transaction in the Leisure sector.
  • This is Memories Group’s 1st transaction in Myanmar.

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M&A Deal Summary

Date November 1, 2018
Target SM Asset
Sector Leisure
Buyer(s) Memories Group
Sellers(s) Samena Capital
Deal Type Add-on Acquisition

Target Company

SM Asset

Myanmar
SM Asset operates a tourism platform, based in Myanmar.
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Buyer Overview 1

Buyer

Memories Group

Myanmar

Category Company
Sector Leisure
DESCRIPTION

Memories Group is a tourism company that provides unparalleled hospitality backed up by best-in-class operational excellence across its portfolio of hotels, eco-lodges, yacht cruises, hot air ballooning, and private island resorts. Memories Group is based in Myanmar.


Deal Context for Buyer #
Overall 1 of 1
Sector: Leisure 1 of 1
Type: Add-on Acquisition 1 of 1
Country: Myanmar 1 of 1
Year: 2018 1 of 1

Seller Profile 1

SELLER

Samena Capital

Investor Investor


Category Private Equity Firm
Founded 2008
PE ASSETS 1.5B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Samena Capital is a private investment group focused on acquiring companies and investing in opportunities throughout North Africa, the Middle East, and Asia. Samena does not have any stated sector preferences. Samena Capital was formed in 2008 and is based in London.


Deal Context for Seller #
Overall 1 of 3
Sector: Leisure 1 of 1
Type: Add-on Acquisition 1 of 1
Country: Myanmar 1 of 1
Year: 2018 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-04-19 Bloom Hotels

New Delhi, India

Bloom Hotels is an operator of a chain of hotels and restaurants providing quality hospitality services. Bloom Hotels was formed in 2006 and is headquartered in New Delhi.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-12-19 Softlogic

Colombo, Sri Lanka

Softlogic is a diversified conglomerate company that provides ICT, healthcare, retail, financial services, automobiles, and leisure sectors. Softlogic was founded in 1999 and is based in Colombo, Sri Lanka.

Buy -

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